This Tie-Up with Sacom Mediaworks Will Provide Mooditt Digital Store, Mahindra Comviva’s Digital Marketplace for Content, with a Broader Range of Digital Vod Content

Sacom Mediaworks, a leading content aggregator in the Middle East and Africa, today announced that it has entered into a partnership with Mahindra Comviva, the global leader in mobility solutions. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Mahindra’s digital marketplace for content, with a broader range of digital VOD content – short and long format.

Mahindra Comviva’s Mooditt Digital Store is a one-of-its-kind digital marketplace that brings the entire ecosystem of content providers, application providers and distribution channels on a single platform and leverages multiple channels of content distribution like web, mobile applications, WAP, DTH, Radio, TV, IPTV, Text, and IVR for seamless distribution. Besides enabling a robust content sharing ecosystem, the Mooditt Digital Store adds value by bringing automated partner management and data analytics to the table, enabling seamless content flows to various participants of the ecosystem.

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With the exponential growth of digital content, content discovery and distribution is becoming increasingly challenging in today’s world. In an increasingly fragmented environment, the challenge for distribution channels is to get access to right content in the minimal possible timeframe. On the other hand content providers, especially small-time artists and independent content creators are struggling to maximize reach and dial-up monetization.

Speaking about the partnership, Atul Madan, Senior Vice President, Digital Lifestyle Solutions at Mahindra Comviva said, “We are very pleased with our partnership with Sacom Mediaworks as it puts us on a stronger footing in the Middle East and Africa. Mahindra Comviva’s expertise in end to end content management combined with Sacom’s robust catalog of Arab, Asian and Hollywood video content will lead to new growth opportunities in the region. We are looking forward to working with Sacom Mediaworks and create mutually beneficial synergies.”

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Dinesh Gupta, Director at Sacom Mediaworks added, “We’re excited to join forces with Mahindra Comviva that brings the pedigree of Mahindra & Bharti Airtel Group, having successfully consolidated their position as market leaders in Telecom & Mobility solutions domains with presence in 4 continents and 70+ countries. We will be working together to grow the reach and monetization potential of our content together and offer our entertainment IPs & VOD content in Hollywood, Arabic & Bollywood genres for Middle East, Africa, Russia, CIS countries & Asia Pacific. Mooddit Digital Store addresses the twin problems of reach and discoverability of content and deserves a more robust content library to implement at scale. Every story deserves an audience and this partnership will go a long way in taking the stories to their audiences.”

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