The partnership between Seven Group and XYPN gives advisors a tactical advantage in the digital world.

Seven Group, a New York City-based marketing platform catering exclusively to financial advisors, announced a partnership with XY Planning Network (XYPN), the leading organization of fee-only financial advisors who specialize in working with next-gen clients.

Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

As the digital landscape becomes more competitive, this partnership recognizes that advisors need a tactical advantage. By leveraging Seven Group services, XYPN advisors can scale their efforts with customizable marketing content and programs from the Seven platform. Seven Group will help these digital-centric firms differentiate themselves, engage prospects more effectively, and build deeper client relationships.

Alex Cavalieri, Founder & CEO of Seven Group, said, “We’re incredibly excited and honored to be the marketing partner of choice for XY Planning Network. They’re an industry leader in helping advisors grow independently – and we’ve seen the independent advisor really embrace our platform, so we think it’s a perfect fit.”

Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero

Seven Group pairs marketing technology with an agile consultative approach to make digital marketing customizable, repeatable – and effective. The robust onboarding program happens in three phases:

1. Unpacking advisors’ challenges and opportunities.
2. Delivering a fully integrated marketing road map.
3. Providing access to expert guidance, customizable content, ready-to-send campaigns, and automation tools.

Advisors work with Seven Group on a subscription basis. XYPN members will receive exclusive discounts, and their experience will be tailored to their unique needs. “In the independent advisor marketplace, an integrated marketing strategy is vital for growth,” said Jordan Hutchison, XYPN’s Director of Partnerships. “The combination of powerful technology and consultative services Seven Group offers will help XYPN advisors take their marketing to the next level.”

Marketing Technology News: Travel Marketers Look Ahead Toward Recovery