Nearly a Quarter Report “Extreme Frustration” with Resizing Process

Santa Cruz Software, a global leader in software development for cross media content publishing, announced today a survey that shows designers struggle with the repetition of redesigning graphics for various sizes, for instance when creating ads for various ad networks or social media platforms.

The survey of over 350 designers found that 51% delegate this task to someone else, while 43% of designers are stuck resizing graphics on their own. For those who handle the task on their own, 85% struggle with their resizing process, and 22% find their resizing process extremely frustrating.

Designers spend significant portions of their time – in some cases most of their time – redesigning multiple graphics for a single project or campaign. For those resizing images, 76% spend at least 20 hours weekly resizing graphics – with over half (52%) spending at least 30 hours.

As to why they are spending so much time resizing, the scope of their projects may be to blame. Nearly 9 in 10 (87%) designers typically create at least four graphics for a single project, including 33% who typically create at least seven.

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For the designers resizing images, 96% say an effective responsive design tool would be helpful. Additionally, three in four (75%) say that a responsive design tool would have a big impact on their job, including 34% who say it would be life changing.

The survey found that designers recognize the problem. Over 90% of designers believe there is room for improvement in their process of redesigning graphics for different dimensions.

“We understand that designers are spending a lot of time doing monotonous work that prevents them from focusing on creative aspects of being a designer,” said Santa Cruz Software CEO Mark Hilton. “Our team is working on a new solution that is going to radically reduce the time designers spend redesigning graphics for various digital marketing and social media campaigns. We’re very excited to make this announcement in the coming months.”

When asked about the kinds of graphics they are creating, 75% say social media ads, 59% say display ads, 59% say social media graphics, and 42% say website graphics.

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