Trinity Audio, the leading audio content platform, is now a member of the Interactive Advertising Bureau (IAB) Audio Committee – a group of select media companies, brands and technology firms working on developing solutions that improve the interactive audio advertising and marketing ecosystem. The Audio Committee׳s goal is to establish industry guidance by creating standards and best practices to help bring clarity to the audio marketplace.

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Trinity Audio offers publishers and content creators a new way to engage, grow, and monetize audiences by effortlessly transforming content through AWS Polly – a cloud service that turns text into lifelike speech and enables the creation of various speech-enabled products and services. Being a member of the Audio Committee will see Trinity Audio take part in educating marketers and agencies on the value of audio as a powerful and effective advertising medium.

The company is now also enlisted in the ‘Verified by TAG’ Program that recognizes responsible, trusted partners in the digital advertising ecosystem.

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“To be part of the collectives that feature some of the brightest minds in the audio space is a great honor and commitment,” says Ron Jaworski, CEO of Trinity Audio. “We look forward to pooling our knowledge and expertise to accelerate the proliferation of audio as a potent option in the advertising landscape.”

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