A powerful new suite of tools puts control back in the hands of marketers and developers, with faster content workflows, zero-compromise security, and insights that make every move smarter.

WordPress VIP, the Open & Intelligent Experience Builder, built for the demands of enterprise, introduced a suite of new capabilities that challenge what enterprise content platforms can do. While traditional platforms remain complex, rigid, and dev-dependent, WordPress VIP brings a different approach—pairing the intuitive ease of consumer apps with the performance, scale, and security enterprises require.

Built for marketers, publishers, and technologists alike, these new tools make it dramatically easier to build, manage, and optimize digital experiences without the heavy lift of legacy systems or sprawling stacks. From AI-assisted content workflows to real-time data integrations and hardened security, this release brings WordPress VIP’s vision to life: a platform that’s as smart as it is usable, empowering teams to move faster, work smarter, and grow with confidence.

“Legacy CMS platforms treat content like it’s stuck in a box – hard-coded, brittle, and disconnected from the rest of the digital experience,” said Brian Alvey, Chief Technology Officer at WordPress VIP. “We’re building something fundamentally different: a CMS that’s intelligent, extensible, and empowering. These new tools continue our commitment to helping teams move from content management to experience building.”

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Bring Content to Life: Introducing Remote Data Blocks

At the heart of the release is Remote Data Blocks–an industry-first innovation that transforms content from static to dynamic. Editors and Marketers can now embed live data from external sources, like product listings, stock tickers, or maps, directly in the WordPress block editor, no development required. This ensures every site element stays fresh and relevant without requiring manual updates and streamlining editorial workflows, while boosting user engagement and conversions. It’s the next evolution of what a CMS can do: flexible, intelligent, and instantly up-to-date.

Boost Traffic with AI: Parse.ly Content Helper and Traffic Boost

New AI integrations in Parse.ly, including Traffic Boost and Content Helper, bring performance data into the editorial workflow. Leveraging machine learning trained on a site’s historical performance, this tool automatically surfaces high-performing content for repromotion and offers intelligent content suggestions that help editorial teams create faster and more effectively. It’s designed to maximize reach and engagement by prioritizing what’s proven to work.

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Drive with Data: Actionable Analytics, Smarter Decisions

With enhanced Parse.ly reporting, teams gain deeper clarity into content performance, with new features including advanced headline testing, AI navigation assistance, and smarter ROI reporting tools. These real-time insights make it easier than ever for marketers and publishers to refine their content strategy and drive measurable business outcomes.

Neutralize Hidden Threats: Enterprise-Grade Security, Built In

In response to a rapidly evolving threat landscape, WordPress VIP has expanded its native security capabilities. The platform now offers new layers of built-in protection against DDoS attacks, automated bots, and other sophisticated threats. These security upgrades are designed to meet the highest enterprise standards, giving teams the confidence to scale without compromise.

Empower Every Team: Free VIP Learn Courses

To help teams maximize the power of the platform, WordPress VIP is also expanding VIP Learn with a new series of free online courses tailored for enterprise users. Authored by WordPress VIP’s in-house experts, these self-paced modules cover everything from advanced content management to performance optimization, giving organizations the training they need to scale with confidence.