Renaissance Commerce recently highlighted the importance of using targeted, data-driven strategies as a core component to any successful digital marketing campaign, especially for fast growing mid-sized companies. An award-winning, full-range digital marketing agency, Renaissance Commerce brings decades of experience and is focused on helping companies evolve and grow their brands into omni-channel leaders. Specializing in the largest ad arenas – Google, Amazon, Facebook, and Walmart Connect – Renaissance Commerce moves digital advertising beyond just traditional SEO campaigns, collecting and leveraging consumer data in unique and innovative ways.

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“Driving sales, increasing brand awareness, and promoting a company is an extremely nuanced process that takes expertise and experience, especially in the digital space,” said Doug Darroch. “Traditional ads often take a scattershot approach – billboards, radio, television, cable and streaming services – all in the hopes of blindly reaching people with an interest in the business. Digital advertising is completely different. You can reach out to the exact customer-base you’re looking for and get their attention when they’re in the mood to shop. But the best part is that digital advertising is generally available for almost any ad budget.”

Renaissance Commerce: Intelligent Ads That Drive Sales

Renaissance Commerce uses the most popular digital platforms to maximize a company’s exposure – including online searches, website displays, and social media – while also aggregating data from across that ad spectrum to help companies evolve and shift their campaigns as needed. This comprehensive game plan includes:

• Google Ads: Google Ads is the largest provider of search advertising in the digital market. Using it effectively can make a huge difference, increasing both sales and brand awareness. Fully 62% of all core search queries in the U.S. are generated by Google, while 65% of ad clicks begin with buyer intent.
• Amazon Ads: As the largest e-commerce platform in the U.S., competing on Amazon is both necessary and takes an aggressive strategy. Elevating brands in an Amazon search is crucial, as nearly 70% of all Amazon consumers do not browse the second page of search results.
• Facebook Ads: Millions of consumers spend hours each day on Facebook. And the more they browse, the more Facebook learns about their likes/dislikes and spending habits. Leveraging the power of Facebook’s targeted-ad software can be a game-changer for a new business.
• Walmart Connect: As the largest retailer in the world, Walmart’s capabilities are nearly unmatched, even online. Over 90% of the U.S. population has at least one Walmart store in a 10-mile vicinity and 67% of Millennials shop online.

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