Strengthening its immunity to cancel culture, Rumble will launch its advertising marketplace where advertisers can choose exactly what content they want to advertise on, and publishers can choose which advertisers they want to work with

Today, the video platform Rumble announced that a significant portion of its advertising inventory is being deployed through an alpha version of its advertising marketplace instead of public ad exchanges. The company will roll out the marketplace in stages during the course of 2022. Eventually, all ads on Rumble’s platform will be served through Rumble’s own advertising system. The advertising marketplace will provide a real alternative to the current advertising eco-system by including real-time bidding, extensive targeting, and the ability for publishers to participate and list their websites in the exchange.

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“Current exchanges are opaque, they don’t let advertisers choose where to advertise, and they are enormously susceptible to cancel culture pressure” says CEO Chris Pavlovski. “We want to build a transparent advertising eco-system for creators, publishers, and advertisers that is immune to cancel culture.”

Multiple advertisers are already running ads through the new system, and Rumble anticipates opening the marketplace up to more advertisers by Q2 2022.

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