Aki Technologies Recognized for Family Dollar Collaboration with a 2021 Modern Retail Award

Aki’s virtual circular solution for retailers has propelled Aki and Chesapeake Media Group’s partnership to new heights with high-profile industry recognition

Aki Technologies, the leader in moment marketing and personalized advertising, announced that it has been named a 2021 Modern Retail Award winner in the category of Best Collaboration for its synergistic retail media partnership with Dollar Tree (NASDAQ: DLTR) and Family Dollar’s retail media network, Chesapeake Media Group.

“We are thrilled to share this honor of being named a Modern Retail Award winner with Family Dollar,” said Aki Technologies CEO, Scott Swanson. “This recognition reflects our teams’ unwavering commitment to providing managed service excellence for all of our retail media partners and their suppliers.”

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Aki and Family Dollar have a profound and ongoing partnership that has resulted in more than a dozen personalized advertising campaigns since May 2020. In April 2021, Aki supported the launch of Chesapeake Media Group as the official on-platform media partner, as covered by AdExchanger, Adweek, Progressive Grocer, and other major industry publications.

The key to the partnership’s success has been Aki’s virtual circular solution, which converts traditional FSIs and circulars into off-platform videos that dynamically adjust for each viewer. The solution is powered by patented technology that dynamically generates thousands of permutations that can modify featured products and messages to account for each viewer’s region, local weather, buyer persona and shopping preferences. This technology has revolutionized retailers’ former one-size-fits-all approach to circulars and has driven unprecedented campaign results since its implementation.

One such example of Aki’s virtual circulars leading to remarkable results for Family Dollar was a six-week campaign promoting a branded household cleaner at Family Dollar locations. The campaign utilized virtual circulars and other digital advertisements to promote an offer and included store locators that directed viewers to their nearest Family Dollar. The campaign drove a sizeable sales lift for the products, which was 40% higher than typically observed, and tens of thousands of estimated visits to Family Dollar stores.

“We are pleased to have an industry-recognized partnership with Aki, which enables us to instantly connect with our shoppers on a personal level and drives success for both our business and our brand partners,” added Alasdair James, Dollar Tree’s Executive Vice President, Merchandising, Marketing and Supply Chain. “We look forward to many more successful campaigns with this engaging partnership.”

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