Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, announced that Lifesight’s identity graph and enrichment data will be available on the Narrative Data Streaming Platform.

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Lifesight’s identity graph and enrichment data are now available on the Narrative Data Streaming Platform.

Lifesight specializes in helping businesses leverage external data to make better business decisions using ethical data practices to optimize marketing spend and enhance customer experiences. Their sustainable consumer data ecosystem, now available on Narrative’s Data Streaming Platform, provides access to 2 billion+ consumer profiles and 300+ attributes that can be used for marketing and analytics use cases.

“The world is seeing a rapid change in consumer behavior like never before,” said Tobin Thomas, CEO of Lifesight. “Fresh and accurate external data enables businesses to understand these changes and customers better so they can make better decisions. I am pleased to be partnering with Narrative and we are poised to grow our business significantly thanks to Narrative’s Data Streaming Platform.”

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“The industry has really grown in the past 10 years or so to address the human-scale problem with data,” said Nick Jordan, founder and CEO of Narrative. “What we’re doing is addressing the machine-scale problem and providing a transparent and easy way for anyone – across vertical businesses to streamline data acquisition. We are delighted to add Lifesight to the Narrative Data Streaming Platform.”

Narrative’s Data Streaming Platform makes it fast and easy to find, buy and activate first-party data from over 50 suppliers with just a few clicks—no lengthy negotiations or complex integrations required.