Similarweb Launches Shopper Intelligence, A Comprehensive Platform for Understanding Digital Consumer Behavior

Advanced solution reveals where consumers are spending time and money on Amazon, and will soon include additional marketplaces and direct-to-consumer websites

Similarweb, a leading digital market intelligence company, today announced the launch of its first solution focused exclusively on the e-commerce landscape, Shopper Intelligence. Initially offered with limited availability earlier this year, Shopper Intelligence is now widely available across seven countries, expanding Similarweb’s addressable market.

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Whereas traditional approaches to market research can only offer limited insight into e-commerce activity, Shopper Intelligence analyzes consumer shopping behavior across desktop and mobile web, and provides a comprehensive solution for understanding the entire digital customer journey.  Similarweb’s robust retail algorithm, paired with Similarweb’s unique combination of digital intelligence  sources, gives Shopper Intelligence users powerful visibility into e-commerce traffic, behavior, and sales activity.

“For the first time, we are applying Similarweb’s immense universe of digital data to a specific sector of the Internet — eCommerce. In this ever-evolving world, Similarweb is well positioned to help both sides of the spectrum, from major retailers that are experiencing hyper-consolidation, to consumer goods brands that are looking to stand out in an increasingly competitive environment. We believe that the right digital intelligence can create a meaningful competitive advantage for these companies, and that this emerging segment represents a new market opportunity for Similarweb,” said Greg Malen, VP Solutions at Similarweb.

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Using Similarweb’s solution, an eCommerce Analytics Lead at a top pet food manufacturer stated “Shopper Intelligence has been a great addition to our team’s analytical toolstack. Its intuitive user interface and strong, easy to manipulate data, has really been useful to tell a cohesive, larger story of our performance on Amazon, down to actionable insights for our cross-functional team.”

A Data Strategy Lead at a global private equity firm adds that Shopper Intelligence “has been instrumental for our investment team in tracking current customer trends, and e-commerce brands — particularly the ability to see the top search terms used by customers throughout their online journey.”

Shopper Intelligence will estimate digital consumer behavior across both eCommerce marketplaces and first-party shopping websites. At launch, the solution is focused on Amazon and enables brands and retailers to uncover browsing and purchase behaviors on the retail giant, including:

Point of Sale — Understand consumer demand by analyzing monthly and daily product views, units sold, and revenues at the category, brand, and product level.

Consumer Behavior — Access holistic customer journey data, including cross-shopping behavior, loyalty, retention, branded vs. unbranded clicks data, and Subscribe & Save rates of both sales and revenue for virtually every category and brand on amazon.com.

Search Optimization — Optimize Amazon search strategy by identifying the best performing keywords, paid vs. organic split, branded vs. non branded searches, clicks by position, and top brands per keyword.

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