New blockchain project aims to accelerate Web3 adoption in the mobile gaming community.

Medala, a new Web3 project that aims to simplify play-&-earn integrations for mobile game developers, announced its participation in the Hyper Games Summit on November 14-15, 2022. This will be the first time the project opens applications to its Founding Partner Program, which provides development grants, consulting, and other incentives for game studios to build on its platform.

“We’re thrilled to be participating in the Summit,” says Matt Hartley, cofounder and CEO at Medala Labs, the technology company building Medala’s blockchain protocols. “Eugene and his team have been amazing to work with, and we’re excited to see the game development community’s response to the Founding Partner initiative.”

Marketing Technology News: Tinuiti Wins Google Premier Partner of the Year Award in International Growth

The Hyper Games Summit, held in Istanbul, Turkey, is the world’s largest B2B event for the mobile casual gaming industry. Medala will be featured alongside leading gaming brands and Web3 innovators such as Ketchapp, CrazyLabs, and AppLovin.

“The goal from the outset has been to help smaller mobile game developers leverage Web3 to improve KPIs like DAU and session length,” says Nathan Lehoux, cofounder and COO at Medala Labs. “Simplification is the only way that’s going to happen at scale.”

Medala is a GameFi platform that helps developers create Web3-enabled experiences for the casual gaming market.

Medala Labs, Inc. is a technology company that builds blockchain protocols and development tools to further expand Medala and other Web3 ecosystems.

Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc