World’s first and largest mobile lockscreen media platform provider Buzzvil, a member company of Born2Global Centre, has partnered with East Japan Railway Company to launch “Tamaru Screen x JRE POINT“.

This trial app allows users to get JRE POINT in exchange for consuming personalized content and ads on the smartphone lockscreen or the first screen until March 30, 2019. Earned points will be visible the next day.

Users can easily access the real-time information of metro lines operated by JR-East, such as train delay notification and more, on the lockscreen. The points can be used to get discount on transportation fare and in stores that accept payment with the JRE Point.

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This offer may be extended in accordance with the agreement between Buzzvil and East Japan Railway Company after the trial period.

This deal comes as the Softbank Ventures Asia-backed startup has been selected as one of the finalist of East Japan Railway Company’s JR East Startup Program 2018. The program invites proposals from venture companies that better the railway company’s services and business.

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Buzzvil focuses on its B2B business, BuzzScreen, based on its internationally patented SDK (Software Development Kit) which provides white label lockscreen mobile application for app publishers, telcos and smartphone device makers so they can generate additional revenue and enhance user engagement.

The fast-growing startup earns 5.4 billion monthly impressions from 30 countries, having more than 50 global publishing partners, such as Lotte, CJ One and more. Its main advertisers include eBay, Samsung, Adidas, Toyota, Jaguarand BMW.

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