At the third annual TAP Conference, mobile partnerships platform Button announced the addition of Walmart to its Marketplace. As one of the newest Merchants to join Button’s revolutionary marketplace, Walmart will now have the ability to rapidly scale and partner with Button’s affiliates on mobile.

“Walmart joining Button’s Marketplace is one of the greatest accomplishments for the company to date. Enabling Walmart to expand the partnerships that matter most to them to the mobile channel is a core ingredient in their digital growth strategy.  Now, with Button playing an important role in that strategy, I’m confident our platform will deliver the highest-converting channel for mobile buyers that exists,” added Michael Jaconi, Founder and CEO of Button.

A Growing Marketplace of Leading Retailers

As mobile commerce continues to grow, with smartphone sales expected to reach more than $102 billion in 2017 alone, retailers are seeking new avenues to tap into the growth of the mobile economy and acquire new users for the highest converting channels they have – their apps. Most of the world’s leading brands have turned to Button to bring the “performance marketing world” properly into mobile. In addition to adding Walmart, the Button Marketplace has also added more than 30 diverse new retailers to the platform. These include fashion companies such as Gap, Express, and Under Armour; digital travel brands such as Hotwire, HomeAway, and VRBO; retail giants such as Target, QVC, Walgreens, and Sears; among many others.

“Our partners represent a diverse group of brands, all acting as the leaders in their respective industries. We see some Button Publishers strategically partner with retailers targeting travelers using Hotwire, some targeting the pet owners of PetSmart, or the breadth and depth of a retailer like Walgreens,” added Jaconi. “It’s exciting to see our Marketplace grow to provide our partners with even more possibilities – giving their users what they want, all at the touch of a button.”

New Merchants working with Button include:
Backcountry
Barnes & Noble
Charlotte Russe
Choice Hotels
Foot Locker
Hotwire
Lane Bryant
LivingSocial
Petsmart
Six:02
Vitacost.com
Walgreens

Button Gets a Taste of Buzzfeed

In addition to a host of new Merchant partners, Button has also welcomed a new Publisher to the platform: Buzzfeed. Known for their viral content and outstanding social following, Buzzfeed will now be able to tap into mobile commerce through a range of exciting new partners within the Button Marketplace.

“Buzzfeed is the king of merging content and commerce in the most authentic way. Incorporating mobile shopping for consumers within their properties is an exciting opportunity, and the variety of Button Merchants combined with Buzzfeed’s content creates endless possibilities for all partners – a win, win all around,” added Jaconi.