DojoMojo Launches SMS Marketing Solution to Help Brands Stand Out in a Crowded Marketplace

SMS complements DojoMojo’s lead acquisition network to engage and convert new customers; Solution offered without any financial commitment

DojoMojo, the leader in partnership marketing, today introduced SMS Marketing, the first end-to-end mobile marketing solution that combines the acquisition power of DojoMojo’s partnership network with a proprietary mobile messaging platform. SMS Marketing enables brands to acquire and grow new audiences, generate engagement, and drive conversations with customers that maximize conversions.

As e-commerce becomes the only available shopping option and advertisers flood social channels to reach consumers at home, it becomes increasingly important for brands to cut through the noise and make an impact. Incorporating the SMS function enables brands to build a direct relationship with their customers in a way that other channels fail to deliver. Research shows that SMS open rates are as high as 98%, compared to just 20% for emails. On average, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email. SMS marketing tends to be less intrusive than email because of the deliberate opt-in action recipients must take which is why 75% of people are happy to receive offers from brands via SMS.

Marketing Technology News: Finding it Extremely Hard to Attract Audience to Your Blogs? Answer, SEO

“With people spending increased time at home and purchasing more through e-commerce than ever, a precise digital marketing strategy is critical to managing revenue for your business during this difficult period,” said Colin Darretta, Co-Founder and Partner, DojoMojo. “Our clients have reported that sending SMS communications along with email and other channels are more likely to convert to sales.”

Unlike other SMS offerings that only provide functionality for sending messages, DojoMojo’s SMS Marketing marries advanced messaging capabilities with new customer acquisition from its partnership network of over 10,000 brands. DojoMojo’s initial clients that tested out SMS Marketing have already realized results between 4-12x average return on advertising spend (ROAS).

Marketing Technology News: New Comscore and JW Player Partnership Delivers Contextual Targeting for Video Advertising

“During these challenging times, we are committed to helping our customers find revenue and break through the clutter created by the flood of digital advertisements. As such, we are offering DojoMojo’s SMS Marketing solution available to new clients without any financial commitment until they achieve a minimum 2x return on advertising spend,” said Alex Song, CEO and Co-Founder of DojoMojo. “Given the struggles we’re all facing together, we strongly believe our solution must guarantee a win-win relationship.”

Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer