Choraria, a Former Advent Executive, Will Lead Assembly’s End-to-End Strategy and Operations. Kim, a Former MeridianLink Executive, Will Build Out Assembly’s Global Team.

Assembly, global ecommerce software platform powering market-leading products including Helium 10, Pacvue and Refersion, today announced Rahul Choraria as the company’s new Chief Operating Officer (COO), and Monica Kim as the new Chief Human Resources Officer (CHRO), effective immediately.

With deep experience leading cross-functional teams and helping exceptional technology companies scale, Choraria will effectively be responsible for all operations and execution against Assembly’s strategic priorities. “I’ve had the privilege of getting to know Rahul over the past year, and I’ve admired his ability to simplify the complex and translate into action. Rahul’s highly operational approach and values are very much aligned with what we are building at Assembly,” said Sandeep Kella, CEO and Co-founder of Assembly. “From day one, Rahul has been a believer in our vision to empower every ecommerce business in the world. I couldn’t be happier to welcome him to Assembly as our COO.”

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Assembly expands executive team with new Chief Operating Officer, and new Chief Human Resources Officer.

Most recently, Choraria was an Operating Executive at Advent International, global private equity investors. He worked closely with management teams of technology companies to drive operational excellence and build enduring category leaders. Prior to Advent, Choraria worked at Vista Equity Partners and The Boston Consulting Group. “It is a privilege to serve as the COO at Assembly,” said Choraria. “As we continue to build and grow Assembly to meet the omnichannel needs of our customers – from entrepreneurs, small and medium-sized businesses, to enterprise brands and agencies – I’m thrilled to work hand in hand with Sandeep and the Assembly team to fulfill our mission to simplify ecommerce.”

Assembly is also expanding its executive team with the addition of Monica Kim, who has been named the company’s new Chief Human Resources Officer. With more than two decades of experience, Kim brings a strategic and hands-on approach to HR leadership. She will oversee the end-to-end talent function, from recruiting, onboarding, training & development, and retention of Assembly’s global team. “Monica understands that while Assembly has built great products, it’s our people that have made us and our customers successful.  We’ve experienced incredible growth to date, but we are still in the early stages of what we are ultimately trying to build. Monica’s track record and leadership in attracting and building teams in a high-growth company are exactly what we need to help us continue to scale,” commented Kella.

Before joining Assembly, Monica Kim served as Chief Human Resources Officer at MeridianLink, as well as VP of Global Human Resources at Solarflare. “The culture that Assembly is committed to cultivating is truly remarkable, and I’m excited to bring my expertise into this role,” commented Kim. “The momentum at Assembly is appreciable; I’m looking forward to collaborating with the hiring managers globally and cross-product, crystalizing Assembly’s leadership development programs, and championing its commitment to diversity and inclusion,” noted Kim.

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