eBay Unveils 'Holiday Jargon Jar,' Turns Retailers' Overused Holiday Chatter into Charity

eBay Unveils ‘Holiday Jargon Jar,’ Turns Retailers’ Overused Holiday Chatter into Charity

PRNewswire

October 24, 2019

All Proceeds Will Benefit Score Through Giving Tuesday to Help Small Businesses Thrive

eBay committed to some much needed holiday chill to give shoppers a break from the stress-inducing creep that starts as soon as a hint of fall is in the air.

All proceeds of the Jargon Jar will benefit SCORE, the nation’s largest network of volunteer, expert business mentors who help small businesses achieve their goals.

To strengthen our stand against the holiday creep and madness – which becomes more over the top every year – eBay is introducing the “Holiday Jargon Jar,” which turns incessant chatter into meaningful charity. Last year, there were tens of thousands of mentions of holiday-related words and phrases in October and November alone. From merry and mistletoe to ’tis and ’twas, the virtual jar donates a dollar every time a retailer overuses seasonal buzzwords on Twitter (up to $50,000).

Marketing Technology News: Maruti Suzuki Turns into a Start-up Growth Hacker for Five Companies

How it Works: eBay will scan Twitter for the top 100 holiday buzzwords from 2,000 major brands, using a combination of algorithms and the human eye. Each time a retailer uses one of these predetermined words, $1 will be added to the Jargon Jar (up to $50,000). Consumers can join in too by tagging instances of #HolidayJargon IRL, and following @HolidayJargon on Twitter.
Giving for Good: Running through Giving Tuesday (December 3), Jargon Jar will culminate in eBay donating all of the money in the jar to SCORE, the nation’s largest network of volunteer, expert business mentors who help small businesses achieve their goals. The organization drives a range of programming, such as its Startup Success Virtual Conference on Oct. 24 giving entrepreneurs free training and resources. The donated funds will benefit nearly 150 small businesses, a cause that is central to eBay’s purpose to empower entrepreneurs.

Marketing Technology News: Wpromote Announces Technology Veteran Paul Dumais as Chief Technology Officer

Keeping Chill: Shoppers are already seeing early Black Friday promotions and it’s not even Halloween yet! The Holiday Jargon Jar follows eBay’s commitment to “Holiday Chill” – even if it means keeping ourselves in check and adding dollars to the jar. In the meantime, we’ll help our shoppers and sellers prepare for their busiest season.

Marketing Technology News: ZTE Showcases Leading Wireline Products at BBWF 2019

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.