New Adapter Helps Teams Scale to New Channels and Marketplaces Faster

inRiver, a solution that empowers organizations to deliver revenue-driving product information management (PIM) across every customer touchpoint, announced that they have launched a Magento Commerce Adapter that streamlines the integration of inRiver and Magento Commerce, part of Adobe Experience Cloud to help teams quickly and easily sell products across any channel or marketplace powered by Magento.

Marketing Technology News: Seismic Appoints Donna DeBerry as Vice President, Inclusion

The importance of a delivering an exceptional customer experience starts when a customer first engages with your product content. This happens in a variety of channels and marketplaces. Delivering relevant and accurate product information to buyers matters as e-commerce has become a key element of engagement across verticals and industries. Think of product information as your digital front door, opening the way for e-commerce teams to deliver limitless possibilities to both buyers and sellers.

“The launch of the adapter for Magento Commerce helps bring the power and scale of Magento and inRiver into one easy-to-use solution,” said Gauri Chawla, vice president of global partners and alliances for inRiver. “The adapter helps customers experience the combined solutions quickly, without downtime, to start driving revenue across channels.”

Marketing Technology News: Paysafe Uses Snowflake to Power Cloud-based Approach to Data and Analytics

The value of the adapter for Magento Commerce:

• Scale easily to new channels or marketplaces
• Create and translate product stories to any language
• Leverage real-time collaboration
• Deliver relations, bundle, and group products synchronization
• Automatically publish the latest product content to stores, store view, and websites
• Adjust quickly to meet changing market needs or requirements.

“Customers expect exceptional buying experiences across channels,” said Cody Crnkovich, head of partner programs at Adobe. “The adapter for Magento Commerce by inRiver helps make it possible to meet the changing needs of buyers at scale with product information delivered at the right time, format, and channel.”

Marketing Technology News: Outsell Recognized by Automotive Website Awards for Marketing Automation