Newly upgraded integration empowers eCommerce brands to deliver Insight-led customer experiences  

Mapp, the international provider of insight-led customer experiences announced the enhanced integration for Mapp Cloud – Magento (Adobe Commerce). eCommerce brands using Magento can now seamlessly integrate their online shops with Mapp Cloud, connecting their product catalogue, customer behavior and transactions in Mapp to enable Insight-led Customer Experiences via email, SMS, Mobile Push, In-App and WebPush.

By integrating Magento with Mapp Cloud, eCommerce brands gain access to actionable data and can personalize customer experiences with Mapp’s AI-powered product recommendation engine. Additionally, businesses will gain valuable insights into product trends and understand how their offerings impact customer engagement and loyalty.

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This extension also enables over 20 pre-configured eCommerce and Consumer Insights dashboards to start analyzing customer behavior right away. Once active, eCommerce brands can trigger omni-channel campaigns including Abandoned Cart, New Product Launches, Price Drop and Back-in Stock.

Ricardas Montvila, VP Global Strategy at Mapp, comments: “We are delighted we can now offer Mapp Cloud customers a seamless integration with Magento shops to deliver real-time, insight-led marketing capabilities, enabling personalized experiences and successful cross-channel campaigns. Our customers will now benefit from another trusted data source for even more targeted marketing and improved customer experiences.”

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The enhanced extension to Mapp Cloud introduces a range of advanced features tailored to eCommerce success:

• Advanced eCommerce Analytics: comprehensive visibility into the online shop’s performance, monitoring key metrics to optimise conversions, retain customers, and increase revenue.
• Customer Insights: enriched customer profiles with behavioral data to understand preferences, personalize marketing messages, and deliver targeted campaigns that foster engagement and loyalty.
• On-Site Marketing: engaging Magento-based shop customers with personalized messages, promotions, and recommendations to enhance the shopping experience and boost conversion rates.
• Data Synchronization: real-time synchronisation of order data, product information, customer profiles, and newsletter subscriptions, ensuring accurate information across all touchpoints.
• Omni-Channel Campaigns: Seamless marketing campaigns across multiple channels, including email, SMS, mobile push, in-app messaging, and web push, delivering consistent and impactful messaging.
• Transactional Notifications: Improved customer satisfaction and streamlined operations with automated order, shipping, and return notifications, ensuring timely and relevant communication throughout the customer journey.