B2B pioneer recognized for rich feature-set and open-source customization capabilities

Oro, Inc., the company behind top B2B eCommerce platform OroCommerce, today announced its recognition as a Major Player in the new IDC MarketScape on Worldwide B2B Digital Commerce Platforms report (Doc #US45741520, September 2020).

Marketing Technology News: Experian’s Cloud-Based Solutions Adapt to Today’s Evolving Customer Needs

The IDC MarketScape report evaluates 18 players in the $6.6 trillion B2B eCommerce space, with companies assessed for both their capabilities and their strategic positioning. Oro’s positioning in the report was driven by its eCommerce platform’s strong capabilities, including:

• B2B focus, with OroCommerce recognized as a B2B-focused eCommerce platform built from the ground up with business sellers in mind.
• CRM integration, with its OroCRM offering grounded on the same code-base as OroCommerce and offering full native integration.
• Flexibility, with open-source modular architecture allowing best-in-class customization to meet the full range of needs of B2B organizations

The IDC MarketScape report advises that mid-market and enterprise organizations consider using OroCommerce when they need dedicated B2B solutions with integrated digital commerce and CRM capabilities.

Marketing Technology News: Rakuten Mobile Adds Nuance Intelligent Engagement AI Services to Rakuten Communications Platform

“Oro is purpose-built for B2B digital commerce and comes with deep B2B-specific functionality, including granular workflow/permissions and a strong pricing engine,” Jordan Jewell, IDC’s research manager for digital commerce and enterprise applications, writes in the report. “As an open source platform, OroCommerce is highly customizable and can support a wide range of B2B organizations with complex needs.”

“We built OroCommerce to serve the specific needs of B2B sellers, and the IDC MarketScape report is a testament to our commitment to delivering flexible, feature-rich customer experiences,” said Yoav Kutner, co-founder and CEO of Oro, Inc. “Our innovative modular architecture puts B2B brands in charge of their eCommerce presence, and helps manufacturers, wholesalers, and other B2B brands to deliver rich, tailored experiences for their customers.”

Marketing Technology News: Blue Hat Announces Favorable Results from Streaming E-Commerce Initiative