Productsup recognized in Gartner research designed to highlight interesting, new and innovative vendors, products and services

Productsup, the leading ecommerce data integration company, announced its recognition in Gartner’s June 2020 Cool Vendors in Digital Commerce. Gartner named Productsup among three total vendors.

“We strive to be a disruptor in the feed management and product content syndication space, and believe it’s an honor to be recognized by Gartner,” said Johannis Hatt, Co-Founder and CEO at Productsup. “At a time when companies have become so reliant on ecommerce, our goal is to help them break down the digital walls that keep them from reaching customers. We continue to look for new ways to blend our team’s creativity and technical expertise to drive innovation that removes customer pain points.”

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According to Gartner, “by 2021, organizations with robust, scalable digital commerce will outperform noncommerce organizations by 30 percentage points in sales growth by better using digital channels during the COVID-19 outbreak.” Customers are demanding more convenience and improved user experiences from B2B and B2C companies online. Manufacturers, brands, and retailers need to ensure their digital presence is consistent and accurate across numerous shopping channels to successfully build and maintain customer trust.

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Productsup helps companies improve their multichannel ecommerce strategy with a 360-degree view of product data and automated content syndication. Complete visibility of data across all channels, coupled with the ability to make updates in real time, allows companies to easily manage the product experience. Productsup also provides a visual self-service platform that embeds basic content-editing and layout capabilities. This platform allows users to adapt product data to meet channel requirements on their own, an innovative approach in a space that traditionally relies on managed services. Leveraging Productsup, companies can successfully aggregate, optimize and distribute product information to more than 1,500 marketplaces and channels.

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