Solstice Sunglasses, Natori, MiiR, Highline Wellness and KOIO Join ShoppingGives to Make It Easy for Shoppers to Give Back While Supporting the Giving Economy, Taking the Legal and Operational Burden Out of the Donation Process

ShoppingGives, a retail solution that provides seamless integrations for customer-focused cause marketing, announced that new partners have joined its platform, just in time for the holidays. Retail partners launching for the holiday shopping season include Solstice Sunglasses, Natori, MiiR, Highline Wellness and KOIO. These brands join direct-to-consumer (D2C) companies like White + Warren and Zachary Prell on ShoppingGives.

As consumers shop for the holiday season – 53% of all 2019 holiday shopping is expected to be done digitally[i] – ShoppingGives puts customers in charge, allowing them to choose from more than 1.4 million causes with every purchase. ShoppingGives decreases the legal and operational burdens that cause marketing initiatives often face, enabling merchants to donate easily and seamlessly.

Marketing Technology News: 4C Recognized in Gartner’s New Market Guide for Integrated Media Planning Tools

“We’re excited that the ShoppingGives’ model enables MiiR’s fans and customers to do even more good with their purchases,” said Mandy Lozano, Chief Strategy and Marketing Officer, MiiR. “The ShoppingGives team is a blast to work with and clearly driven by the love of giving back.

“ShoppingGives streamlines giving for our retail partners, managing donation disbursement while providing them with granular data around the impact their customers are having to enable them to make smarter business decisions,” said Ronny Sage, Founder and CEO, ShoppingGives. “By using ShoppingGives, merchants allow shoppers to donate to their cause of choice, aligning their values with your brand. Now with our Shopify App, we are making this even easier, adding hundreds of partners since launching this fall.”

Marketing Technology News: sparks & honey Explores How Precision Data Will Disrupt Business & Culture in New Report: Precision Consumer 2030

Data shows that customers who opt-in to donations feel more connected to their purchases and in turn, convert more, spend more, and come back sooner and more often.

ShoppingGives is continually adding new retail partners, as brands discover the ease of giving back through a native, fully managed process that allows them to continue to focus on their core business. 78% of Americans believe companies must go beyond making money to positively impact society as well[ii].

“We are thrilled to be launching ShoppingGives on Natori.com,” said Ken Natori, President of The Natori Company. “We have been committed to supporting organizations that empower and educate women around the world, and ShoppingGives will make it easier for our customers on natori.com to feel like they are contributing to that mission.”

Marketing Technology News: Digital Identity Platform Bloom Reaches 1 Million Users