WooCommerce and Pinterest Announce Strategic Partnership

PRNewswire

April 13, 2022

New extension available in WooCommerce Marketplace

WooCommerce, the leading open source ecommerce platform, and Pinterest, a visual discovery engine and shopping discovery platform, today announced a strategic partnership featuring an exchange of services benefiting both companies and their users.

Built in partnership, the new, official Pinterest for WooCommerce extension available in the WooCommerce Marketplace allows mutual merchants to offer Pinterest shopping functionality directly from their Pinterest accounts.

Marketing Technology News:VIANAI Systems Grows Leadership Team to Support its Strong…

WooCommerce and Pinterest announce strategic partnership to benefit online merchants, consumers

The integration enables over 3 million WooCommerce sellers (BuiltWith, Q1 2022) to connect with Pinterest’s 400 million monthly users (Pinterest global analysis, Q4 2021). According to Pinterest data, 97% of the top searches on Pinterest are unbranded (Pinterest internal data, english searches, April 2020), which means browsers are within the discovery stage of their shopping journey. When they do purchase, Pinterest users spend two times more than people on other platforms.

Marketing Technology News: A MarTech Q&A with David Raab, Founder, Customer Data Platform Institute and Josh Francia,…

WooCommerce merchants can create or connect a Pinterest for Business account and automatically sync their product catalog, turning their products into browsable product Pins. By installing the Pinterest tag, users can measure conversions on their Pinterest ads and optimize these ads for shopping campaigns or retargeting.

“By partnering together we provide the best integrated Pinterest shopping experience possible for WooCommerce merchants to be on the cutting edge of social commerce,” said Aleksandra Bettin, Vice President of Business Development at WooCommerce. “WooCommerce is highly invested in our merchants’ success. Merchants need the right options to reach the right audiences–this integration with Pinterest helps them do that.”

“WooCommerce is a critical partner to continue to grow our support for our Pinterest business community. Pinterest supports the entire shopping journey not just for Pinners, but for advertisers, merchants, and creators too. Our goal is to make it easier than ever for WooCommerce merchants to reach and convert Pinterest shoppers,” said Rachel Hardy, Head of Shopping Product Marketing at Pinterest.

Marketing Technology News:VIANAI Systems Grows Leadership Team to Support its Strong…

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.