Global business messaging provider MessageMedia has announced the latest updates to its Text Messaging for NetSuite app to meet the growing demand for an integrated SMS solution with world-leading cloud-based business management and omnichannel commerce software, NetSuite. The new additions to the app brings the power of MessageMedia’s messaging innovation to NetSuite and enhance both broadcast and two-way text messaging capabilities.

MessageMedia’s integration allows users to initiate large-scale SMS via automated workflows, pre-built templates, batch processes, and saved searches directly from the NetSuite platform. Built for retail and e-commerce users, the templates and pre-built workflows integrate SMS into use cases ranging from order confirmation, real-time delivery updates, customer feedback, support, and promotion. The app supports Multimedia Messaging Services (MMS) allowing images and other content to be sent to smartphones.

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The benefits of sending SMS from NetSuite include higher customer engagement and response rates – with 90% of messages read in 90 seconds – and lower customer service costs and productivity improvements across a wide range of e-commerce interactions.

Doug Rubingh, International President at MessageMedia, said: “MessageMedia has doubled the number of NetSuite customers in North America each year for the past two years, and growth in on-shore professional services and development teams reflects that.

“Every MessageMedia Text Messaging for NetSuite customer has access to a dedicated account manager who understands the ever-changing SMS regulatory and compliance environment and can provide guidance on best practices,” says Mr. Rubingh.

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When ISP Port Networks began searching for a NetSuite-based text messaging solution, they reached out to MessageMedia. Hugh Bethell, General Manager of Port Networks, described why SMS is vital:

“We live and breathe within NetSuite – it is the center of all our customer communications. Before we added SMS support to our NetSuite account, a network outage meant 5 to 10 minutes of support tech time for every affected customer. Using MessageMedia Text Messaging for NetSuite, I can send out batch SMS alerts, heading off calls and reassuring customers that the situation is under control. Instead of complaints, I get thankyous!”, said Mr. Bethell.