Pixalate’s Mobile Ad Fraud Series for November 2022 reveals games and utilities are app categories most targeted

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the November 2022 edition of our Mobile Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace.

This report covers Mobile App Spoofing numbers for November 2022. For background information, methodology and definitions related to CTV App Spoofing, please visit our inaugural Mobile App Spoofing Report (October 2022) and view the FAQs there.

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Key Findings:

• While most of the apps targeted changed, Wordlife and Tumblr were among the Google Play apps that appeared on the top 20 list again from October.
• Wordscapes, Happy Color, and Sudoku stayed on the iOS app list from October.
• Chop.io makes the top 5 list in three of the four regions for Android apps.
• Games and Utilities continue to be among app categories most targeted by mobile app spoofing.

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising.

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