Authenticx Delivers Conversational Data Insights to the Life Sciences Industry

InsightsCustomer Experience Management
By PRNewswire
Robotexts Skyrocket to Record 18 Billion, According to RoboKiller Insights

Authenticx is the new standard for humanizing conversational intelligence in healthcare by analyzing millions of customer interactions (like voice, chat, or emails) to surface immersive and intelligent insights at scale. (PRNewsfoto/Authenticx)

Unstructured data from the voice of the customer offers wealth of data to increase patient adherence, product utilization, regulatory compliance 

Authenticx, the new standard in healthcare for listening to customer voices at scale, has continued to innovate its product offerings and offer solutions to life sciences companies, including pharma, to elevate their customers’ journeys.

The trillion-dollar pharmaceutical industry has seen tremendous growth and shows no signs of slowing down. Call centers are at the heart of connections between pharma leaders and their customers. The customer voice has become increasingly important, and these companies need solutions for gathering, listening and gaining insights from what their customers say, so that business strategies can be developed from a comprehensive source of truth.

Marketing Technology News: Konica Minolta’s FORXAI Video Security Solution Wins New Product of the Year

One of the biggest impediments to a positive customer journey in life sciences is that customers are getting stuck navigating the complexity of the healthcare system. Authenticx helps companies identify and mitigate customer disruptions and other industry challenges to drive business results for life sciences.

Contact center quality
Authenticx uncovers root causes to improve contact center performance, using AI and ML to leverage unstructured data gathered from customer conversations to:
  • Access insights on call center agent effectiveness.
  • Surface common drivers of customers feeling stuck.
  • Communicate those insights to organizational leadership.
  • Inform strategies to mitigate those issues.

“The life sciences play a significant role in the health and well-being of patients. “When we talk about delivering exceptional customer service, we face various challenges.” said Director, Hub Operations at a major pharmaceutical company. “The amount of data and noise can hamper our ability to identify and address our customers’ concerns. Conversational data, gleaned from conversations that our patients and customers have with us, have given deep insight into the patient journey and empowered us to find areas of concern holistically and resolve then more effectively.”

Marketing Technology News: MarTech Interview with Arsen Avakian, CEO and Founder at Cooler Screens

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You might also like More from author
Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.