Captello has launched Captello EDGE, a comprehensive event platform designed to optimize lead management, engagement, and ROI for enterprise exhibitors. Featuring customizable lead capture, AI-powered follow-up, digital activations, and real-time analytics, EDGE helps exhibitors enhance event performance. With seamless integrations and scalability, it empowers exhibitors to capture leads, increase engagement, and measure success, ultimately driving business growth. Captello EDGE is now available worldwide for exhibitors.

Captello, a leading provider of event engagement and lead capture solutions, has officially unveiled Captello EDGE (Enterprise Demand Generation for Exhibitors), a groundbreaking event platform designed to optimize lead management, engagement, and event ROI for enterprise exhibitors.

With EDGE, Captello transforms the exhibitor experience, moving beyond niche solutions to deliver a comprehensive event success platform that maximizes lead capture, attendee engagement, and data-driven decision-making.

With EDGE, we’re delivering the most comprehensive exhibitor solution ever created.

Empowering Exhibitors with a Unified Platform

Captello EDGE is built for enterprise exhibitors who demand a complete solution to seamlessly manage lead capture, audience engagement, analytics, meetings, and even hospitality services within their event presence. The platform integrates:

• Universal Lead Capture (ULC) – Customizable lead capture forms, real-time data transfer, AI-powered follow-up recommendations, and 6,000+ CRM and marketing automation integrations.
• Digital Activations – Interactive gamification elements that increase engagement by up to 40%, drive traffic, and enhance brand interactions.
• Connexions – NFC-enabled digital business cards and wearable solutions that allow exhibitors to instantly share contact details and capture leads.
• Analytics – Real-time event insights, sentiment analysis, and booth performance tracking to optimize exhibitor strategy for future events.
• Meeting Management – Automated scheduling tools to streamline meeting coordination and maximize networking opportunities.
• Hospitality & Order Management – Real-time order tracking and fulfillment for exhibitors providing food, swag, or product sampling experiences.
• Booster Modules – Advanced features including Social Append, NPI Lookup, and IntelliScan to further enhance lead quality.
• Third-Party Plug-Ins – Integrations with marketing / CRM platforms and third party event solutions to provide powerful insights into staff performance, attendee engagement, and overall exhibit success.

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“With EDGE, we’re delivering the most comprehensive exhibitor solution ever created,” said Brad Froese, VP of Marketing at Captello. “Exhibitors need a fully integrated demand generation platform that empowers them with deep analytics, automation, and engagement tools. EDGE is designed to ensure every exhibitor gets maximum return on investment for their event efforts.”

The Need for a Unified Solution

Industry research shows that 81% of trade show attendees have buying authority, yet many exhibitors struggle to capitalize on these opportunities due to fragmented event solutions. A study by the Center for Exhibition Industry Research (CEIR) found that 68% of exhibitors lack a formalized lead capture process, leading to lost revenue and missed opportunities.

“Trade shows and events are high-stakes investments,” said Ryan Schefke, CEO of Captello. “Exhibitors pour thousands—if not millions—into these experiences, yet many still lack the tools to properly track leads, secure meetings, measure engagement, and drive meaningful conversions. Captello EDGE eliminates that gap, offering a single, scalable platform that transforms event performance.”

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Key Benefits of Captello EDGE

• Maximized Lead Capture – EDGE streamlines lead collection, qualification, and follow-up, reducing lost leads and ensuring higher conversion rates.
• AI-Powered Engagement – AI-generated talking points and lead follow up help sales teams engage effectively.
• Seamless Team Collaboration – EDGE’s unified system enables real-time communication, appointment setting, and lead handoffs.
• Enterprise-Grade Scalability – EDGE adapts to organizations of all sizes, from mid-market exhibitors to Fortune 500 brands managing large-scale event footprints.
• Ultimate Event ROI – Real-time data insights help exhibitors make informed decisions, track staff performance, and improve future event strategies.
• Enterprise-Grade Security – Built on Captello’s SOC 2 Type 2 and ISO 27001-certified platform, EDGE ensures data integrity, compliance, and protection against evolving security threats.

Transforming the Exhibitor Experience

With EDGE, Captello continues to set the standard for exhibitor technology, aligning with its mission to help organizations optimize event engagement, increase efficiency, and generate measurable business outcomes.

“As the event industry continues evolving, exhibitors need a competitive edge—and that’s exactly what Captello EDGE delivers,” added Froese. “Our solution is not just about lead capture; it’s about driving real business growth through powerful event strategies.”