2025 is going to change the game for video marketing.

Authenticity, speed, and innovation will define who wins and who gets left behind. B2B influencers are reshaping trust and engagement, personalized video is transforming workplace communication, and AI is disrupting everything in sight.

Here’s the truth: the future of video isn’t waiting for you. If you want to lead, it’s time to hit “play.”

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Episode 205: Driving Sales and Marketing Engagement with Video-Audio Outreach: Featuring Michael Litt, CEO at Vidyard

The Rise of B2B Influencers: Driving Trust with Video

Trust isn’t optional—it’s everything. And guess what? 81% of consumers won’t even consider your brand if they don’t trust it.

That’s where B2B influencers come in. They’re authentic, niche, and connected. They live in small online communities, delivering real value. And their secret weapon? Video. It’s personal, it’s human, and it builds trust faster than static content ever could.

2025 isn’t the year to sit this one out. Partner with influencers. Use video. Build trust and engagement like never before.

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Personalized Video Messages Will Revolutionize Workplace Communication

Remote work is here to stay, but written communication misses the mark. It’s hard to feel seen or understood through text alone—we lose the human connection that matters most.

Enter personalized video. Whether it’s feedback, recognition, or big company updates, video conveys emotion and clarity that text never will. It’s not just about communication; it’s about connection.

In 2025, embrace video tools to strengthen your team. The payoff? Deeper connection and engaged employees who feel seen and heard.

AI’s Disruptive Role in Video Marketing

AI isn’t just a buzzword or trend anymore. It’s hitting mass adoption, changing how everyone works, builds, and creates.

Managing video assets at scale? Delivering metrics that matter? AI is making it all faster and easier. The best part? It’s leveling the playing field bringing advanced tools to startups and smaller teams.

But here’s the kicker: speed is the ultimate advantage. If you’re not thinking strategically and moving quickly with AI, you’re already falling behind.

Hitting Play on Your Video Strategy

2025 is going to reward the bold. The brands that embrace video trends—authenticity, influencers, personalization, AI—will lead.

This isn’t about keeping up. It’s about getting ahead. Hit “play” and start your plan for 2025 now.

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