AI has dominated the conversation this year, impacting businesses of all sizes and industries. With an annual projected growth rate of 37.3% between 2023 and 2030, it’s safe to say AI is here to stay.

Of course, there are constant conversations around the fear of technology dependency or job replacement. But what if we, as marketers, looked to AI as an opportunity? From sparking creativity to improving readability and overcoming writer’s block, AI has the power to change the content creation game for good.

Boost Creativity and Ideation

One of the hardest things for writers is to come up with a constant stream of new ideas. AI can provide powerful prompts to help augment creativity, which results in a crowdsourced list of responses for marketing campaigns, blog post series, and more.

However, it’s important to understand how to write effective prompts for AI generative systems. In fact, one study found that less than 20% of the population can write effective AI prompts. Utilizing pre-written, built-in prompts from a trusted AI tool can bridge this gap, enhancing content quality.

In addition, here are a few other ways to utilize AI in the ideation space:

• Strengthen your writing through proofreading, analyzing arguments, and identifying ways to strengthen them.
• Provide target audience and persona information. AI technology can help you draft content based on a specified level of knowledge or education level.
• Supply clear parameters for format and length so AI can help you adhere to the proper format. For instance, specify the type of content you want, like a blog or a post for LinkedIn.

Remember, AI is a great tool but it works best when it’s given clear, specific direction. Providing as much detail as possible will save you time in the long run and allow you to streamline workflows.

Marketing Technology News: MarTech Interview with Obele (Brown-West) Hinsley, President at Tracer

Personalization and Target Audience Opportunities

MailChimp recently revealed that more than 70% of marketers lack the data necessary to improve business performance. AI tools have the power to help solve this problem, serving fresh insight on target audiences, customer needs, and topics of interest.

Marketers should not only utilize AI-driven prompts, but also prioritize real-time customer and prospect data to help retarget messaging across the right medium. Of the 44% of marketers that have adopted AI into their content production, Influencer Marketing Hub saw heightened levels of personalization, fueled by AI-generated data, as a leading benefit.

A Partner in Your Content Workflow

Generative AI can fit seamlessly into existing content workflows, creating a user experience that helps teams work faster and automate tedious tasks. Over 60% of business owners believe AI will enhance productivity and more than 40% believe it will streamline job processes.

But the tool is only as good as its integration and utilization. According to IBM, the ability for AI to be embedded into standard business applications has been directly linked to higher levels of AI adoption. This is especially true for marketers, who often use as many as five different platforms to create and execute campaigns.

Content teams can specifically benefit from the use of AI, but only when it plays well with their CMS and rich text editors. When researching AI tools to enhance content efforts, look for plug-ins and applications that integrate into existing content creation workflows, rather than a “bolt-on” component. By using a tool designed to be a core piece of your existing systems, you’ll see familiarity in user interface, a decrease in development time, and the elimination of barriers for your team.

The result is not only a heightened increase in quality output, but the ability to create quality content opportunities and allow your team to write better, faster.

Marketing Technology News: New Research: AIs Impact on SMB Marketing