AI is changing the way people work—and marketers are first in line to reap the benefits.

Marketing has always been a field of transformation, evolving from word-of-mouth to print, to digital, and now to AI-powered strategies. Today, artificial intelligence is reshaping the industry once again, offering tools that empower marketers to automate and optimize their tasks.

While in 2023 professionals were only dipping their toes, 2024 has been all about adoption, with 65% of organizations now using generative AI regularly, most often in marketing and sales roles. It’s not just about keeping up with trends anymore—AI delivers results: 9 out of 10 marketers say automation helps them achieve their goals.

Let’s explore four key areas where AI is transforming marketing and how to leverage it to work more efficiently in 2025.

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AI in Content Marketing

Did you know that 68% of businesses see an increase in content marketing ROI thanks to using AI? While AI won’t replace human creativity, it can significantly enhance the content creation process.

From generating initial drafts to optimizing existing content for different platforms, AI tools help marketing teams create high-quality content efficiently. This isn’t just about producing more content—it’s about producing better content that resonates with your audience.

How to leverage it

1. Content ideation:

AI can suggest topics that are likely to resonate with your audience, providing a steady stream of inspiration to keep your content fresh and engaging.

2. Draft creation:

Once you’ve decided what you want to write about, you can use AI to create drafts. This speeds up the content creation process, as it’s often easier to edit a draft than to write an article from scratch.

3. Content repurposing:

When your content is ready, AI can help you transform it into different formats. For example, you might create a blog post and then turn it into an email newsletter or a LinkedIn post, extending the reach of your content strategy.

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AI in SEO

While AI is mostly known for content generation, it can also transform every aspect of SEO—from streamlined keyword research to in-depth technical audits—allowing teams to focus on strategic decision-making.

AI excels at processing large amounts of data and providing recommendations based on patterns, which means faster, more accurate insights for your SEO strategy.

How to leverage it

1. Keyword research:

AI can help you understand user intent, predict trends, and provide keyword suggestions with more accuracy. Tools like Semrush have incorporated AI into their product to give you exclusive insights personalized for your domain, such as personal keyword difficulty scores.

2. Internal linking:

Ask AI tools to find internal linking opportunities for your website or blog by providing your sitemap. The tool will analyze your links and suggest pages where internal links can be added.

3. Technical SEO:

Streamline complex tasks like schema markup generation. Generative AI tools can create the code for you, which you can then copy and paste into the HTML of your webpage.

AI in Social Media

AI takes social media from a very manual and time-intensive process to a streamlined, data-driven operation.

These innovations aren’t just for global brands—small and medium-sized businesses are leveraging AI to elevate their social media strategies, creating more engaging content and fostering stronger connections with their audiences.

How to leverage it

1. Post creation and scheduling:

AI tools can generate branded content based on trending topics and user interests and define times to post when your audience is most active and engaged.

2. Audience analysis:

Have AI analyze your data to spot trends and patterns in audience behavior, such as when your fans are most likely to engage, what content they love to share, and even the comments they leave.

3. Customer service:

If you need to deal with an endless stream of customer questions, AI can provide 24/7 customer service agents in the form of chatbots, ready to respond to inquiries at any hour.

AI in Advertising

AI has been part of advertising for a while. Every day, this tech works behind the scenes, helping decide which ads to show you based on what you like and do online.

Marketers in this field can also use AI to make their workflows more efficient and to establish more personalized connections with their target audiences.

How to leverage it

1. Personalization:

AI allows you to produce multiple ad variations quickly, enabling extensive A/B testing and optimization. It also lets you tailor ads to individual preferences at scale, leading to more effective campaigns that resonate with your target audience.

2. Automation:

AI can be especially useful in automating many manual campaign processes, such as analyzing audience data to create precise segments and managing campaign budgets and analytics, freeing up time for other tasks.

3. Monitoring and optimization:

AI tools can continuously monitor key metrics and, based on this data, suggest optimizations and identify opportunities for scaling success.

The future of AI marketing: Creativity meets technology

AI will not take over your role—think of it as a partner helping you reach new heights. Far from replacing jobs, it’s set to create 12 million net new ones by 2025. The key is finding the right balance between automation and expertise, letting you focus on strategy while AI handles repetitive tasks.

The marketers that will thrive are those who can adapt to these changes. Familiarize yourself with AI-powered tools that streamline your workflow to stay competitive. Also, Semrush’s latest product release introduces new AI functionality throughout the platform, including potential traffic predictions, generating SEO content, engaging your audience on social media, and more.

Stay flexible, keep testing new approaches, but never lose sight of what matters most—providing real value to your users.

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