Technology, Innovation and Paving the Way for Equitable Change

This International Women’s Day Bonzai’s Director Product & Design Pooja Kulkarni Shares Her Tips For Creating Powerful Products and Paving the Way for Equitable Change

A career in tech was a consequence of many things aligning at the right time. My formal education is in the field of design. After a masters degree and dabbling in brand design initially, I thought I wanted to explore working at a product tech company. Initially, though, I started as a brand designer at Creative Automation Platform Bonzai, only to realise very soon there’s so much that goes into building a product. It challenged my preconceptions, and there I was at the crossroads wanting to learn more. From being hesitant about entering the unknown territory of product design to now having at least crossed the fence, it’s been quite a journey.

The power of trust and potential

Huge credit to the team at Bonzai for recognising an individual’s potential and then trusting them whole-heartedly with responsibility. I have experienced this right from the beginning and would like to thank the team for believing in me more than myself. That’s what keeps me going! With such an inclusive and supportive team, it’s easy to focus on building your career than having to worry about being accepted at the workplace. Bonzai has been successful in building an environment where your work speaks for you and that’s what makes me look forward to going to work every day.

Creating powerful digital products

In a world where each click, swipe and interaction serves as a digital fingerprint, designers hold the power to shape not only the user experience but the very essence of connection. I’ve been immersed in the industry for a decade, beginning my career as a brand designer. Now as Bonzai’s Director of Product and Design, I can safely say that I’ve learned a lot about what makes a product successful and well received across markets. And today I want to share them with you.

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Here are my three key take-aways:

1. A true understanding of the user’s needs: Don’t jump to solutions. Instead, first work to understand the user’s needs. Design Thinking teaches us to really get into the user’s shoes and empathise with their challenges. You need to go deep into understanding a pain point and systematically arrive at a solution.
2. Building a product is not enough: There’s more to building a product than just focussing on pixel-perfect designs. Once the product is developed, that’s when the real work begins. Strategic planning is imperative for ensuring the ongoing success of a product. It involves crafting a comprehensive go-to-market plan and consistently monitoring product usage – a pivotal element influencing crucial business decisions.
3. Patience: Working on launching a product takes a lot of patience and perseverance, which can be challenging in a world driven by immediacy. However, with patience you can easily remain undeterred with a clear vision. You realise that results take time to manifest.

On this IWD, I am proud to be leading a team that’s building powerful products like our recently released BrandStory, which empowers our customers to unlock new opportunities and revenue streams. We’re setting new standards in the industry, helping customers reach their audiences like never before. And we’re doing it in an environment that values empathy, collaboration and resilience — qualities that transcend gender boundaries.

About Bonzai

Bonzai is a Creative Automation Platform that enables marketers and designers across the globe to build personalised creatives across channels, formats and screens. Since 2013, the Bonzai platform has been using cutting-edge technology to simplify the creative production process for customers such as NewsCorp, The Guardian, Singapore Press Holdings and direct-to-consumer brands. Bonzai’s self-serve product helps its users become more productive and agile in generating creative content, and win customers with relevant digital marketing.

Bonzai is headquartered in Singapore, with offices in Sydney and Pune, India. For more information visit www.bonzai.co.

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