Storyhorse, an award-winning branding house, released their third annual Rundown report. With a blend of insight and ingenuity, they shed light on the top pressures facing brands today. The report also chronicles how industry giants such as Hershey, Coca-Cola, Burberry and Sephora are tackling these pressures head on.

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2023’s top pressures include:

• Green marketing prioritizing human health
• Maintaining brand image in a generative world
• Shifting from minimalist to maximalist branding
• The professionalization of influencer marketing
• Escaping realities through the multiverse
• Connecting with Gen Z through unconventional content
• Navigating audience backlash in lose-lose scenarios
• Dismantling a binary system+

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“Today’s branding world is a kaleidoscope of innovation and diversity — where art, psychology, and storytelling converge to create captivating brand experiences,” said Claudia Reese, Brand Strategist at Storyhorse. “Through this report, we explore this realm where creativity reigns and boundaries are shattered, where brands are trying to shape distinctive narratives while forging meaningful connections with their audiences.”

Storyhorse is a branding house of spirited storytellers with serious power, known for leveraging strategic know-how and creative muscle to build brands that not only make an impact, they last. Partnering with innovators, dreamers and creative thinkers, Storyhorse delivers purposeful brands with character and power.