Ada, the leader in Automated Brand Interactions, today announced the launch of a suite of new product features that support global expansion, as well as a full rebrand and new website. With the continued acceleration of the digital economy as a result of the pandemic, new enhancements to Ada’s enterprise-ready platform will give brands the ability to scale their digital operations and connect with their customers wherever they are and whenever they need, in a cost-effective way. New features include:

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• Language-agnostic Natural Language Understanding (NLU): Ada’s industry-leading NLU has been enhanced with the addition of a language-agnostic model. This feature improves the understanding and intent recognition of multilingual customers and gives brands the flexibility to train their bot directly in local languages, enabling them to interact with every customer – no matter where they are or what language they speak. Brands are still able to train the conversational AI in one language and deploy in over 100 others. They can also directly train it in the local language of choice and add brand-specific translations or common utterances to improve performance and ensure a better overall experience.
• Right-to-left (RTL) languages: This new feature offers the ability to support RTL languages such as Arabic and Hebrew across Ada web chat UI. This enables Ada to evolve into a truly language-agnostic automation platform that allows brands to deliver completely consistent and fully localized experiences to customers across geographical markets, helping brands scale their international expansion strategy.
• Omnichannel extensions: Ada now powers an omnichannel growth strategy by enabling businesses to deploy their conversational AI in Facebook Messenger, WhatsApp, SMS and Instagram DM. This allows businesses to engage in more brand interactions by connecting with customers in the channel of their choice, on the apps they use every day.
• A/B testing: This new feature enables more confident, data-backed decisions in CX operations. With A/B testing, brands are able to run experiments, track results, and leverage learnings to optimize performance, resulting in improved conversion and revenue.

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In addition to these platform updates, Ada is also partnering with leading contact center platform, Talkdesk, to expand handoff use cases from email tickets and live chat to the contact center. Together, they’ll bring scalable industry-leading automation-first CX solutions that help brands elevate experiences for every customer, while optimizing for cost and maximizing ROIs.

“With the addition of Ada to Talkdesk AppConnect, businesses can now quickly and easily integrate best-in-class automation-first AI chatbot technology into their contact center solution to further enhance the experiences they provide their customers while leveraging those experiences to create a competitive advantage,” said Robert Gavin, Vice President of Alliances and Technology Partners, Talkdesk.

As its technology continues to evolve, Ada’s brand is growing in tandem, culminating with the launch of a completely redesigned website featuring unified messaging and a new color scheme. The company’s new colors, textures and shapes represent its dynamic, complex and interconnected brand. The website encompasses a more sophisticated look, reflective of Ada as a mature market leader five years in the making.

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