AgencyAnalytics AI-powered tools speed up and go deeper on client and data specific insights for marketing agencies

AgencyAnalytics announced the launch of two AI-powered solutions to help marketing agencies streamline reporting and guide strategic decisions for clients. Ask AI acts as a co-pilot, steering you toward insightful discoveries and real-time actions that elevate your client campaigns, and the new AI Summary tool auto-generates comprehensive report summaries.

The Ask AI co-pilot leverages artificial intelligence and live client data from over 80 data integrations to provide AgencyAnalytics users with answers, insights, and assistance on a wide range of topics through a chat-based interface. Ask AI is powered by industry-leading artificial intelligence systems from OpenAI to efficiently interpret client reporting data, provide easy-to-understand insights, and make recommendations for marketing agencies.

“Every day, AgencyAnalytics strives to help marketing agencies better serve their clients and improve operations; with Ask AI, we’ve achieved both,” explained Joe Kindness, Chief Executive Officer at AgencyAnalytics. “Marketing agencies now have more than just another tool in Ask AI, they have a dynamic resource that enhances insight, fosters collaboration, and significantly boosts efficiency.”

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Ask AI key benefits include:

• Sharing Insights with Clients: Ask AI helps agencies develop insights from all of a client’s marketing data or a single KPI metric to be used for reports, email updates, and presentations. This is particularly useful for smaller agencies that may lack dedicated data specialists, but also agencies of all sizes looking for more efficient operations.
• Enabling Better Strategic Decisions: Fully leverage comprehensive client data to make informed strategic decisions such as campaign budget allocations, marketing channel prioritization, and long-term strategy recommendations.

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• Knowing What to Pay Attention To: Immediately pinpoint variance and changes in data trends so agencies address the metrics that are most critical to achieving performance targets.

The Ask AI release also introduced the AI Summary tool to the AgencyAnalytics platform, enabling agencies to instantly generate summaries for their client reports. AI Summary reduces the time spent building reports and offers clients digestible insights directly into their regular reports templates.