Course5 Intelligence Named in Gartner, Cool Vendors in AI for Marketing

PRNewswire

October 22, 2019

Course5’s Adomate acclaimed for using AI to optimize Ad campaigns using insights from past data

Course5 Intelligence has been recognized in Gartner’s new report: Cool Vendors in AI for Marketing, published 8 October 2019 by Andrew Frank et al.

According to the Gartner report, AI thrives in conditions where there is an a bundance of cause-and-effect data, a large number of possible actions, and little time to analyze complex decisions. Marketers routinely struggle with these kinds of conditions, so marketing is fertile ground for AI solutions.

Marketing Technology News: Indianapolis-Area Digital Marketing Agency Launches New Software for Small Business Owners

Course5’s Adomate platform uses Computer Perception AI to analyze video creatives in context of past attitudinal, behavioral, and biometric customer data to provide recommendations for creative design, media planning, and dynamic ad trafficking. By providing frame-level observations, Adomate helps marketers reduce research costs, eliminate poor-performing options, and create optimal versions of ads for various platforms and audiences. Adomate has been leveraged by global brands like Intel and Microsoft.

Ashwin Mittal, CEO of Course5 Intelligence, said: “We have seen AI solutions moving from experimentation to implementation in corporations. Using computer vision and deep learning, our Adomate platform been able to demonstrate breakthrough value for our clients in driving more effective advertising design and better ROI.”

Marketing Technology News: Freckle and Icrossing Announce Privacy-Compliant Search Partnership

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Marketing Technology News: Forrester Announces CX 2020 North America Forum

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.