AI is reshaping industries, with digital advertising at the forefront. TNL Mediagene’s subsidiary, Ad2iction, will launch its ad-tech brand Ad2 in March 2025, introducing Ad2 AI Agent—an intelligent assistant that enhances advertising decisions through data-driven insights and automation.

Revolutionizing AI in Ad-Tech

Ad2 AI Agent integrates AI Audience (Smart Audience) and AI Creative (Smart Creative) to help brands identify target audiences, optimize ad placements, and refine creative strategies with precision. Unlike traditional tools, this AI-driven assistant reduces reliance on manual decision-making while improving efficiency and accuracy.

As the industry shifts from Predictive AI to Generative AI and AI Agents, Ad2 AI Agent automates campaign planning, audience targeting, and ad deployment, enabling smarter, one-click marketing solutions.

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Data-Driven & Privacy-Compliant Advertising

With cookie tracking fading out, advertisers need real, persistent audience data for effective marketing. Ad2 follows IAB’s Data Clean Room standards, ensuring privacy-compliant AI applications.

In 2024, Ad2 launched Retail Media Network (RMN) 2.0, breaking data silos and allowing brands to leverage retail insights across multiple media channels. Ad2 AI Agent further integrates consumer behavior analysis, website engagement, and ad interactions into actionable audience insights.

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The Future of AI-Powered Marketing

By combining AI automation with human expertise, Ad2 AI Agent enhances decision-making, ad performance, and creative execution, setting a new standard for human + AI collaboration.

Launching in March 2025, Ad2 AI Agent proves AI is not just viable but essential in advertising, redefining how brands engage audiences and optimize campaigns.