FADEL, a global leader in AI-driven brand compliance and licensing software, announced its intent to become an AWS Marketplace Partner and an Agentic AI Partner, marking a significant step in the company’s cloud go-to-market (GTM) and AI innovation strategy.

By partnering with Labra, a Cloud GTM platform that helps software companies accelerate their marketplace listings and AI initiatives, FADEL is laying the groundwork to expand its AWS presence and leverage the AWS Bedrock Agentic AI platform to deliver smarter, more responsive, and personalized solutions for its customers.

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“By utilizing AWS Marketplace and Agentic AI, we’re giving customers faster, easier access to FADEL’s SaaS solutions while unlocking the power of intelligent automation,” said Tarek Fadel, Founder and CEO of FADEL. “AWS Bedrock Agentic AI enables us to deploy adaptive agents that streamline licensing and marketing operations, boosting productivity and innovation. Together with Labra, we’re scaling this impact and leading the next era of AI-driven transformation.”

Labra will partner with FADEL to:

• Support AWS Marketplace Readiness – supporting FADEL through the technical, operational, and commercial requirements for launching on AWS Marketplace.
• Enable Agentic AI Adoption – helping FADEL to deploy AI agents in the AWS Marketplace to streamline co-sell motions, accelerate GTM processes, and unlock new insights.
• Expand Cloud GTM Strategy – ensuring FADEL can efficiently transact with enterprise customers through AWS and leverage AI-powered workflows.

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“FADEL’s commitment to innovation aligns perfectly with Labra’s mission,” said Sridhar Adusumilli, CEO of Labra. “Through AWS Marketplace and Agentic AI, we’re enabling them to transform how they transact, engage, and deliver insights to enterprise and mid-market buyers.”

With AWS Marketplace and Bedrock Agentic AI as cornerstones of its AI and Cloud strategy, FADEL will be able to reach new enterprise buyers through the AWS Marketplace storefront, simplify procurement processes by enabling customers to purchase via their AWS accounts, and enhance customer engagement and operational efficiency through AI capabilities.