New AI-powered Tool Streamlines Coaching, Boosts Driver Engagement, and Sets a New Standard for Fleet Safety

Lytx Inc., the industry pioneer of video and safety-driven efficiency, announced Coach Assist, an artificial intelligence (AI)-powered coaching assistant designed to help safety coaches deliver faster, more impactful feedback to fleet drivers. Coach Assist represents Lytx’s initial implementation of generative AI within its Driver Safety Program, reflecting a continuous commitment to enhancing the efficiency, scalability, and effectiveness of safety coaching.

Coach Assist streamlines the coaching process by instantly surfacing driver strengths, areas for improvement, and peer comparisons through clear bullet points and easy-to-scan visuals. By handling the prep work, the assistant allows coaches to focus on meaningful conversations that drive real behavior change and create a safer fleet environment.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Coach Assist empowers our customers to deliver smarter, more consistent coaching experiences that truly resonate with drivers,” said Chris Cabrera, Chief Executive Officer at Lytx. “By leveraging AI to handle routine tasks, our safety coaches can spend more time connecting with drivers, fostering engagement, and building a safety culture that lasts. We’re excited to engage with our customers to create solutions that make a tangible difference on the roads.”

Currently available to a select group of Lytx Lab participants, Coach Assist is already helping coaches reduce session prep time by half while increasing driver engagement and retention. Lytx’s latest innovation is part of a series of initiatives aimed at automating administrative coaching tasks and integrating advanced intelligence. With these advances, Lytx continues to set the pace for responsible, impactful AI in fleet safety.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Coach Assist and other early-stage AI innovations within Lytx Lab, including Top Risky Intersections and Roadwork Detection, are being developed in close collaboration with customers, ensuring that solutions address real-world challenges and deliver lasting value. As feedback shapes these experiments, they frequently evolve into permanent offerings that redefine fleet safety standards.