Two Podcast Advertising Market Leaders Collaborate to Empower Buyers and Sellers Alike

Magellan AI, the world’s largest podcast advertising database, has announced its strategic partnership with Sounder, a first-to-market AI-powered brand safety and brand suitability solution for podcasting. This initial collaboration provides advertisers with a holistic solution for comprehensive post-campaign measurement, with verification of ad placements in brand-safe and suitable audio content.

Magellan AI, as the leading platform for podcast media planning and measurement, will focus on delivering in-depth insights into campaign performance, audience engagement, and conversion metrics. Magellan AI’s all-in-one platform empowers advertisers to scale audio campaigns with the confidence of accurate Return on Advertising Spend measurement.

Sounder, a trusted provider of brand safety and brand suitability solutions in audio, will specialize in ensuring that advertisements appear in brand-appropriate environments. In an era where brand integrity is the cornerstone of success, Sounder’s suite of tools and services is the guardian against inadvertent association with unsuitable content. According to PWC and the IAB U.S. Podcast Advertising Revenue Study 2023, utilizing brand safety and suitability solutions has nearly doubled YoY from 44% to 69% and 33% to 62%, respectively.

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“Magellan AI is thrilled to partner with Sounder, and this collaboration underscores our commitment to providing advertisers with a complete, post-campaign verification solution,” said Cameron Hendrix, CEO and Co-Founder at Magellan AI. “Now, our clients can access brand safety and suitability reporting alongside our industry-leading ad impression and reach verification.”

Kal Amin, Sounder CEO and Co-Founder echoed the sentiment, stating, “The importance of brand safety and suitability cannot be overstated in today’s advertising landscape. Our partnership with Magellan AI, an industry titan, empowers us to expand our reach and provide brands with the security they need to navigate the digital advertising realm.”

The partnership between Magellan AI and Sounder enables advertisers to utilize a comprehensive solution under one roof, combining the power of attribution analytics with a robust suite of brand safety and suitability services.

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