Magellan AI today announced the availability of podcast download data from public media organization and premier podcast publisher PRX in the Magellan AI podcast media planning platform. The data provides advertiser and ad agency partners with verified download metrics to aid in developing and executing podcast advertising campaigns.

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With podcast advertising projected to grow more in the next two years as it did in the past decade, the tools that both publishers and advertisers rely on to plan and optimize their campaign spending are becoming more important than ever. For advertisers and agencies, the downloads and listenership data are key metrics to determine the overall impact of their budgets.

“We’re excited to add PRX as a partner in our Verified Downloads offering! Their shows are recognized beyond the podcasting industry and frequently feature many of the most ubiquitous advertisers,” said Cameron Hendrix, CEO and co-founder of Magellan AI.

“At PRX, we aim to best serve our ambitious partners,” said Audrey Davidson, Senior Director of Revenue and Partnerships at PRX. “We’re excited for this opportunity to help us to expand promotional and revenue opportunities.”

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“Today’s audio media buyers are inundated with options,” said Harry Clark, CRO of Market Enginuity, the team behind sponsorship sales for PRX. “Adding PRX’s portfolio to Magellan AI’s podcast media planning platform adds a layer of confidence for media planners and buyers who include our shows in their recommendations.”

The Magellan AI platform now contains verified download data for 36 shows distributed by PRX, reaching hundreds of thousands of unique listeners. They are among thousands of shows that are already providing data within the Magellan AI platform. Magellan AI Verified Downloads allows media planners to track show downloads, individual episode downloads, and unique listenership for participating podcasts. The beta was released in Q4 2021, with plans to make it widely available in the first half of 2022.

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