Adding to the company’s launch of the first marketing strategy tools for small business, San Diego startup, Enji CO. launched an AI copywriting tool with a brand voice generator to complement its marketing strategy and implementation platform for small businesses and creative entrepreneurs.

Tech startup, Enji CO. launched a new AI powered copywriting tool that helps small businesses ensure all marketing content is written in brand voice and tone.

With this first-of-its-kind brand voice generator for small businesses, users can either copy and paste a copy sample into the tool to create a brand voice or follow proprietary Enji prompts to develop a voice and tone that fits their business. The AI copywriting tool then uses the brand voice in the copy, while making it easy to adjust the tone and style based on the customer persona they are writing for as needed.

At a time when AI opportunities are being discussed in every boardroom, Enji has a strong understanding of how AI can rapidly benefit small businesses by helping them to overcome their most pressing challenge—a lack of time and resources.

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“AI has fundamentally changed the world of marketing, and small business owners are both curious about how it can help them and overwhelmed by the possibilities,” explained Enji co-founder and Chief Marketing Officer, Tayler Cusick Hollman. “We built an AI Copywriting tool that empowers our customers to execute tasks in their marketing strategy in the most effective way and in their own brand voice—so now they can now do more with less effort.”

Following the Enji model of getting a customized marketing strategy in minutes, the AI brand voice generator creates a business’ brand voice in minutes as well and uses it when writing all marketing content. In one simple marketing solution, Enji creates a customized marketing strategy and provides the right AI functionality to carry out critical marketing tasks like writing blog and social media posts efficiently.

“Small business owners don’t just need to help them write copy quickly, they need something that creates value quickly,” said Cusick Hollman. “And the market has been flooded with AI copy tools that spit out generic sounding content—which doesn’t help small businesses stand out to potential customers.” She concluded, “Our new AI tools default to writing in a unique brand voice to give them a competitive edge and save valuable time—two major advantages that they’ll need as they grow.”

In the future, Enji will continue adding new features to their platform designed exclusively for small business owners to streamline marketing efforts and grow their customer base.

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