Matador AI, a leader in artificial intelligence and automation solutions for the automotive industry, is now an Official Preferred Partner of Nissan USA in its new AI Lead Nurturing category. Since first working with Nissan dealers in 2020, Matador AI has helped hundreds of Nissan retailers modernize lead follow-up, increase showroom appointments, and convert more shoppers into lifelong customers.
“We’re proud to be recognized in Nissan USA’s first-ever AI Lead Nurturing category as an official Preferred Partner,” said Nick Cossette, co-founder and CEO of Matador AI. “AI is no longer a ‘nice to have’. it’s becoming the engine of modern retailing. When every customer gets an instant, intelligent response, dealers unlock higher engagement, more appointments, and a smoother buying journey for both customers and staff.”
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Consideration for the designation included multiple rounds of product evaluations, performance reviews and capability assessments. The Nissan team evaluates how each platform handles lead nurturing, AI-driven messaging, compliance, reporting, and integration readiness. Matador AI received the approval only four months after completing its application.
Matador AI is automotive’s #1 ranked conversational AI platform, built to fully automate sales and service conversations for dealerships. Its AI sales and AI service agents help dealers follow up with customers, schedule and confirm appointments, and keep customers engaged throughout the ownership lifecycle. Matador also powers dealership-branded chat AI and voice AI that answer questions, qualify shoppers, and capture more opportunities, 24/7, whether customers connect online, by text, on a website, or by phone.
“Developed by people who have deep experience operating dealerships, Matador is built for the realities of automotive retail,” said Kevin Esmezyan, Chief Product Officer at Matador AI. “It helps dealers capture more of the opportunities they already pay for and move shoppers from first contact to appointment and sale. On average, our clients see a 25% lift in overall pipeline conversion after rolling out Matador.”
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Since its founding, Matador AI has been at the forefront of bringing practical, dealership-ready AI to both sales and service. Instead of forcing stores into generic workflows, Matador builds custom, dealership-specific models that mirror each rooftop’s own processes — which is what truly sets the platform apart. A growing library of revenue-driving automations addresses real dealer challenges across the business, from sales follow-up and vehicle exchange campaigns to service retention and customer lifecycle outreach. All of this is delivered through a simple, user-friendly dashboard and integrates with leading automotive CRMs and DMSs, including Elead, VinSolutions, DealerSocket, Reynolds, CDK, Dealertrack and many more.
Founded in 2019 by automotive industry leaders, Matador AI now employs more than 100 people who collectively serve more than 1,000 dealerships across North America., including a broad mix of domestic and import brands.
