The Milwaukee Bucks and artificial intelligence (AI) provider GameOn Technology are partnering to bring a conversational AI chat experience to Bucks fans.

The new chat feature on the Bucks’ website and mobile app will consolidate information about the Bucks and Fiserv Forum into one AI chat, making it easier for fans to get quick answers to common questions. It allows the Bucks to respond to inquiries in real-time and provide a rich conversational and content experience that is focused on guest support inside Fiserv Forum and Deer District.

“We are excited to partner with GameOn and integrate its technology into our platforms,” said Bucks Chief Technology and Strategy Officer Robert Cordova. “GameOn will help us scale through AI to deliver the ultimate experience to all of our guests.”

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“We’re thrilled to work with the Bucks because of their commitment to providing cutting-edge, fan-centric innovation year-round,” said President of GameOn Technology Richard Cheng. “Whether focusing on an immediate opportunity to automate fan inquiries about guest support or leveraging conversational AI to drive more customized fan experiences, the vision of the Bucks’ organization, both now and in the future, perfectly pairs with the innovative spirit of GameOn Technology.”

The chat will also feature ticketing, merchandise and team information. Additionally, fans will be able to access league news and schedules, highlight videos and player stats directly in the chat.

“We are eager to enhance the digital experience and relationship with our fans,” said Bucks Vice President of Experience Ray Daryabigi. “This new technology allows us to expand our customer reach and continue having meaningful, positive interactions with fans in real-time.”

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