Partnership delivers data-driven, co-branded demand programs with full visibility from discovery to revenue

Mindmatrix, a leading partner ecosystem platform, and INFUSE, a global leader in full-funnel demand generation, have joined forces to deliver a fully integrated solution that enables channel marketers to maximize MDF utilization, align campaigns with partner goals, and deliver qualified prospects efficiently across the entire buying journey.

INFUSE and Mindmatrix are committed to empowering vendors and partners to deliver personalized, co-branded, data-driven campaigns that create consistent value for buyers while improving partner performance visibility.

“Mindmatrix brings deep expertise in partner relationship management, making them an ideal partner for INFUSE,” said Alexander Kesler, Founder & CEO of INFUSE. “By combining INFUSE’s AI-powered, omnichannel demand generation with Mindmatrix’s industry-leading modular platform, we’re creating a game-changing opportunity for channel teams. Together, we give partners the tools, intelligence, and activation they need to generate demand, accelerate revenue, and gain a decisive advantage in their markets.”

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Transforming Channel Partner Marketing

The integration connects INFUSE’s AI-powered, performance-based demand generation with Mindmatrix’s modular channel marketing automation platform, giving marketers end-to-end control of the buying journey from discoverability to revenue.

Key capabilities include:

• MDF optimization: Enhance MDF impact through easy partner access to demand generation programs in Mindmatrix
• End-to-end demand intelligence: Deliver program ROI in Mindmatrix through full-funnel workflow automation
• Co-branded program execution: Enable partners to personalize assets and launch channel demand programs aligned with the Ideal Client Profile (ICP)
• Scalable channel demand programs: Run demand generation programs directly, alongside clients, or on their behalf

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By combining Mindmatrix’s modular channel marketing and MDF management capabilities with INFUSE’s demand generation and content activation expertise, channel marketers can:

• Activate pre-approved demand generation programs with minimal lift
• Use MDF strategically with full ROI tracking
• Align messaging through co-branded content and programs
• Deliver qualified prospects directly into the sales workflow

“Partnering with INFUSE solves the data problem for our shared customers by leveraging Mindmatrix’s channel marketing and MDF platform, enabling both vendors and partners to build a highly qualified pipeline,” said Harbinder Khera, CEO of Mindmatrix. “Integrating INFUSE services with Mindmatrix platform provides a new way of driving global demand.”