Alliance Enables Acceleration of Market Insights for Nielsen Global Connect Clients Worldwide

AnswerRocket and Nielsen’s Global Connect business announced that Nielsen will leverage the AnswerRocket platform to automate and scale business intelligence and insights generation for the consumer packaged goods (CPG) manufacturers and retailers it serves around the world.

AnswerRocket’s analytics solution provides Nielsen with the means to efficiently scale insights generation using artificial intelligence and machine learning. AnswerRocket’s platform will advance Nielsen’s ability to merge multiple data sources, query data using natural language, apply machine learning algorithms and produce insightful stories to guide decision-making. Further, AnswerRocket’s pioneering RocketBots—advanced machine learning analysis bots—allow Nielsen to automate entire complex workflows, reducing the time it takes to conduct category overview analyses.

Marketing Technology News: Databricks Simplifies the Path to Building Lakehouses for Business Intelligence and Machine Learning

“CPG manufacturers and retailers depend on Nielsen Global Connect to provide the trusted data, solutions and insights that empower them to make bold business decisions,” said Waqas Cheema, Nielsen’s Senior Vice President and Global Head of Client Service Delivery. “AnswerRocket will help us increasingly deliver on this commitment, unlocking valuable AI-driven capabilities that help us deliver faster, superior insights to our clients.”

Marketing Technology News: 75 Inspiring Martech Leaders Who Are Prepared for 2020

Alon Goren, AnswerRocket’s CEO, said, “Our work with Nielsen aligns with AnswerRocket’s vision of enabling on-demand access to actionable analytics and insights through intelligent automation. With AnswerRocket’s augmented analytics capabilities, Nielsen Global Connect is well-positioned to help clients scale their insights-driven decision-making—a competency necessary to succeed in today’s competitive markets.”

Marketing Technology News: BlackBerry Secures the Modern Workforce with New Digital Workplace