Performance CTV delivers scale, precision, and incremental outcomes for top brands, driving an average 23x iROAS and a 36% lift in conversion rate.

PebblePost, the leading performance marketing company specializing in Programmatic Direct Mail, announced the launch of its groundbreaking Performance CTV product, a major platform expansion.

For over a decade, PebblePost has used proprietary data, AI-driven models, advanced measurement, and analytics to power high-impact Programmatic Direct Mail campaigns. Now, it’s harnessing the full strength of its revolutionary Performance Marketing Engine to help top retail, travel, financial services, and commerce brands engage high-intent consumers across nearly all U.S. streaming households.

Marketers need to drive growth, but most CTV solutions fall short. They focus on awareness and rely on digital signals, inaccurate targeting, and proxy metrics to judge success. PebblePost takes a different approach, leveraging CRM data, intent signals, and $100B+ in online and offline transactions—the most accurate and recent data available—aggregated across hundreds of top brands, to target more effectively, measure incremental performance, and optimize for outcomes.

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“After achieving outstanding results with PebblePost’s Programmatic Direct Mail, Blue Nile expanded our partnership to test their CTV offering,” said Megan Sturdivant, Senior Director of Marketing at Blue Nile. “In a head-to-head internal incrementality test, PebblePost’s CTV solution delivered the highest iROAS among our channels, proving its effectiveness in driving meaningful customer engagement and conversions. We’re excited to continue leveraging PebblePost’s innovative approach to connect with our audience in impactful ways.”

The PebblePost Difference
CTV is a $33B, high-growth market full of noise—fragmented platforms, broken identity, and campaigns built for impressions over outcomes. PebblePost cuts through the chaos with precision targeting powered by a one-of-a-kind data asset to deliver unparalleled incremental performance on screen.

• Scalable Identity Resolution That Delivers Precision and Reach
  Exclusive access to billions of online and offline first-party identity, intent, and transaction signals, combined with a market-leading 80% identity match rate, enables precise targeting, measurement, and performance across nearly all U.S. streaming households.
  
  
• Granular Targeting Based on Real Transactions
  Audiences are built and optimized using verified purchase data from hundreds of top brands—not with proxies like clicks and views or inaccurate third-party data. AI-driven models re-score households daily with real-time behavioral signals to ensure campaigns adapt to shifting intent.
  
  
• Verified Measurement and Incrementality Brands Trust
  PebblePost ties CTV exposure directly to online and in-store purchases using deterministic identity resolution—no cookies required. Every marketing program includes a holdout group to measure incrementality using transparent methodologies, and PebblePost integrates with leading measurement providers to ensure transparency and trust.

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“CTV has traditionally been viewed as a top-of-funnel awareness tool, but marketers today need more than eyeballs—they need results,” said Jacob Ross, CEO at PebblePost. “Building on our success with Programmatic Direct Mail, our Performance CTV product targets real consumers based on their interests and purchases, driving what really matters: incremental revenue and ROAS. This is performance marketing, redefined for the TV screen.”