New connector combines behavioral data, real-time events, and AI to drive optimal customer interactions across all channels

Pegasystems Inc, the low-code platform provider empowering the world’s leading enterprises to Build for Change®, today announced a new partnership with Tealium, an industry-leading customer data platform (CDP). This partnership enables connectivity between Pega Customer Decision Hub^TM and Tealium Customer Data Platform so brands can leverage first-party behavioral data and AI-powered decisioning to deliver relevance and empathy during every customer interaction.

Brands need the right tools to meet ever-changing regulations while ensuring the ethical use of AI and customer data to earn and maintain their customers’ trust. To do so, organizations can enhance existing CDPs – which collect, enrich, manage, and implement critical customer data – with AI capabilities that analyze that data and surface personalized and contextual insights to improve outcomes, benefiting both customers and brands. Combining the power of Tealium’s CDP with Pega Customer Decision Hub helps organizations optimize first-party data to glean a more holistic view of their customers, optimize interactions, and deepen relationships using explainable AI that has the customers’ best interests at the center.

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This partnership builds on Pega’s recent announcement of Pega Customer Data Connectors, which enable clients to connect leading CDPs with Pega Customer Decision Hub – Pega’s always-on ‘brain’ centralizing AI-powered decisioning across inbound, outbound, owned, and paid channels. This newest connector integrates seamlessly with Tealium’s CDP, which identifies and curates behavioral data from online and offline channels while maintaining compliance with personally identifiable information (PII) laws and geographical regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Tealium builds customizable customer profiles by combining real-time data and events with offline data, which can transfer to Pega Customer Decision Hub in real-time, providing insight around an individual’s propensities, behavior, and needs.

Tealium joins the growing list of CDPs with full Pega Customer Decision Hub integration, including Adobe, Celebrus, and Zine One. This further empowers clients with the freedom to activate customer insights across channels in real time using their data platform of choice.

Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Its turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure.

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