Availability of Quickplay’s platform on AWS Marketplace provides joint customers with business and operational benefits, reducing time to market and quickly increasing capabilities

Quickplay has taken its latest step in delivering innovative OTT product solutions for Sports, Operators and Media companies with the announcement that its full solutions portfolio is available in AWS Marketplace, the online portal that helps customers find, buy, and deploy software that runs on Amazon Web Services (AWS).

The availability on AWS Marketplace streamlines the ability of AWS customers to leverage the business and operational benefits of Quickplay’s cloud-native platform, including Quickplay’s award-winning CMS and its end-to-end orchestration capabilities, as well as market-leading generative AI tools to power content recommendations, generate dynamic ad placements, automate the production of highlight reels, and more.

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AWS Marketplace availability will allow Tier 1 Sports, Telco and Media OTT providers to stay ahead of rapid changes in technology and consumer demand by enabling flexible and agile solutions that leverage Quickplay’s open, modular, cloud native architecture.

Importantly, because of this architecture, OTT providers can leverage the power of Quickplay’s CMS and Universal orchestration layer, to build custom “best of breed” solutions that can leverage premium video offerings available within the AWS Marketplace, including Amazon’s own products like AWS Elemental Media Services and Amazon Bedrock,

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“The fierce competition for streaming audiences is amplifying the need for the smartest, fastest, most effective ways to engage and monetize viewers,” said Paul Pastor, Chief Business Officer, Quickplay. “Our AWS Marketplace availability is turbocharging the industry’s CMS, Orchestration and AI capabilities, all of which are essential to creating value for streaming services and their customers.”