The generative AI startup is collaborating with Comcast’s Customer Experience team on a pilot project utilizing its text-to-video technology to create personalized customer education videos

Rephrase.ai, the generative AI startup that aims to humanize communication through synthetic media, officially graduated from the Comcast NBCUniversal LIFT Labs Generative AI Accelerator program yesterday during a summit held at the Comcast Technology Center in Philadelphia. During the six-week immersive program that Rephrase.ai participated in alongside seven other highly promising generative AI startups, it established proof of concept. As a result, it’s now collaborating with Comcast’s Customer Experience team on a pilot project utilizing its text-to-video technology to create personalized customer education videos.

“We were fortunate to be hand selected from hundreds of applicants to participate in Comcast NBCUniversal’s distinguished accelerator, and as we conclude the program, we’re thrilled to be collaborating on this pilot,” said Asheray Malhotra, Rephrase.ai’s co-founder and CEO. “Working side-by-side with leaders at Comcast has allowed us to demonstrate how generative AI solutions enable companies to connect with customers on a one-on-one level by delivering personalized videos at an unmatched scale for sales, marketing, and customer education purposes.”

Marketing Technology News: MarTech Interview with Cosmo Mariano, Chief Customer Officer at Zift Solutions

“Working side-by-side with leaders at Comcast has allowed us to demonstrate how generative AI solutions enable companies to connect with customers on a one-on-one level by delivering personalized videos at an unmatched scale for sales, marketing, and customer education purposes.”

Rephrase.ai aims to democratize video production by using a Convolutional Neural Network (CNN) that creates a mapping between a person’s facial features and audio to replicate a digital avatar of them to be used in future videos with text-to-video scripts. With video becoming the new default mode of communication, this synthetic video creation empowers businesses to scale and humanize their engagement efforts. The company has worked with over 15,000 customers and over 50 global enterprises to date, including Castrol, Xiaomi, and Mondelez, which was recently honored alongside its agency Ogilvy with the Creative Effectiveness Grand Prix award at the 2023 Cannes Lions International Festival of Creativity for its ‘Shah Rukh Khan-My-Ad’ campaign, which Rephrase.ai powered.

The Comcast NBCUniversal LIFT Labs Generative AI Accelerator is currently led by Laura Plunkett and Luke Butler, Executive Directors of Startup Engagement at Comcast NBCUniversal, in partnership with VentureFuel, an organization that helps corporations around the world innovate through startup collaborations. During the program, founders receive the opportunity to grow alongside teams at Comcast, NBCUniversal, and Sky by sharing insights, as well as scoping out new projects that showcase their technology and how it can provide value to large enterprises.

“Given the caliber of the startups selected for the LIFT Labs Accelerator, it’s no surprise that we have identified growth opportunities for each one of them,” said Sam Schwartz, Chief Business Development Officer, Comcast. “We are excited to continue learning from these innovative startup founders to deepen our understanding of the potential of emerging technologies such as generative AI.”

Marketing Technology News: RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates