Resemble AI Creates Andy Warhol Docu-series Narration Using 3 Minutes of Original Voice Recordings

Resemble AI used 3 minutes and 12 seconds of Andy Warhol’s original voice recordings from the 1970s and 80s to produce synthetic voice narration for The Andy Warhol Diaries docu-series on Netflix.

“I felt that the AI voice would honor two hallmarks of Andy’s life and artistic practice, stemming from his desire ‘to be a machine,’” says director Andrew Rossi. “Andy admired the fact that ‘machines have less problems,’ saying that, ‘I do have feelings, but I wish I didn’t.’ I thought that cloning Andy’s voice could function like a Warholian portrait, and the Andy Warhol Foundation approved.”

Marketing Technology News: MarTech Interview with Greg Hanover, CEO at Liveops

Using Resemble AI’s generative voice technology, Andy Warhol’s voice was recreated to recite his own words from the diaries, creating an immersive six-part documentary on the artist’s life. The team made adjustments for emotion and pitch to the AI output of Andy Warhol’s voice, and added human-like imperfections using reference audio clips of another speaker, as seen in this video about how Resemble AI’s Style Transfer works.

“Generative audio is one of the most incredible and underutilized areas of AI,” says Resemble AI founder and CEO Zohaib Ahmed. “It has the ability to change the way that we create and interact with content. It opens up new possibilities for entertainment and storytelling. Resemble’s Voice AI platform makes it possible to create entire movies, TV shows, and video games with AI-generated voices. This will allow for more creative freedom and new forms of expression—all rooted in consent and transparency.”

Marketing Technology News: MARMIND Included in Now Tech: Marketing Resource Management, Q1 2022 Report

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.