In Celebration of the Recent 20-Year Anniversary of Snapple’s Real Facts®, Snapple is Putting its Fact Writing into Fans’ Hands

Snapple, the iconic beverage brand that delivers fun and flavorful teas and juice drinks, is proud to announce the launch of the Snapple fAIct Generator, an AI-powered tool that makes it easy to create facts about any topic. Celebrating 20-years of Snapple Real Facts®, facts found under every Snapple bottle cap, the Snapple fAIct Generator puts fact-creation in the hands of the brand’s fans. To help share the news of this new tool, Snapple used ChatGPT to write this press release, with some light edits to make it more Snapple-y.

The Snapple fAIct Generator, powered by technology from ChatGPT creator OpenAI, allows users to create and share facts via social media. Whether looking for a fact about a Snapple flavor, doughnuts, music, or our favorite furry friend, ChatGPT has got you covered. The Snapple fAIct Generator will create a database of all newly created facts and some may appear under caps in 2024.

Marketing Technology News: The Impact of User-Agent Reduction and Client Hints on Privacy

Since the start of Snapple Real Facts, there have been 1,677 facts. For inspiration, here are a few of the original Snapple Real Facts:

• Beavers can hold their breath for 45 minutes.
• Slugs have two noses.
• You can’t hum while plugging your nose (go ahead, give it a try).

“Snapple’s fans have come to expect the unexpected from the brand, which is beloved for its variety, flavor, and most of all, fun. Over the past 20 years, a central part of the fun Snapple experience has been the Snapple Real Facts under the cap,” said Kelli Freeman, Senior Vice President of Marketing, Keurig Dr Pepper. “The Snapple fAIct Generator makes it easy for a new generation of Snapple fans to experience the fun of facts in a tech-forward, and interactive way.”

Visit SnapplefAIcts.com, or scan the QR code on any Snapple Bottle, to use the Snapple fAIct Generator to create custom facts (Snapple fAIcts are generated with AI, so they can be wrong, skewed, or even inappropriate). Go ahead, give it a try! You never know what Snapple-licious fact you might learn

Marketing Technology News: MarTech Interview with Cynthia LaRue, Marketing Director at ShipStation